AVI-SPL just announced the appointment of Eric Barie as its new senior vice president of marketing. In this key leadership role, Barie will spearhead the development and implementation of the company’s B2B marketing strategy. Thus, he will seek to drive growth and strengthen AVI-SPL’s position as a global leader in digital enablement solutions. AVI-SPL is, of course, a leading provider of global digital enablement solutions.
Eric Barie Brings Considerable Knowledge to AVI-SPL
With more than 20 years of experience in B2B marketing and sales, Barie brings considerable knowledge and a proven ability to deliver results, the company says. Indeed, his career includes senior leadership roles at organizations such as TomTom, HERE Technologies and Frontier Communications.
Throughout his career, the company says, Barie has demonstrated an ability to align marketing and sales strategies, improve customer acquisition, drive revenue growth and optimize ROI. As per a media release, Barie’s innovative approach and collaborative leadership style consistently produce impactful outcomes for the organizations he serves.
“Eric’s deep experience, innovative approach and collaborative leadership make him an outstanding addition to AVI-SPL,” Dale Bottcher, EVP of sales and marketing, says. He continues, “His leadership will play a crucial role in ensuring our marketing efforts align seamlessly with our sales initiatives and long-term growth objectives.” Bottcher closes by saying that AVI-SPL is thrilled to welcome Barie to the team.
In his new role, Barie will focus on aligning AVI-SPL’s sales and marketing efforts with the company’s short-term and long-term growth plans. Moreover, he will lead the charge in creating a cohesive and unified marketing strategy to support AVI-SPL’s diverse market footprint. Thus, he will be instrumental in enabling enhanced delivery of world-class solutions and services on a global scale.
