COVID-19 Update

Marketing

Resimercial AV Marketing

Breaking into the Commercial AV Space with ‘Resimercial’ Marketing

Despite the trendiness of social media marketing, integrators looking to make a splash in the burgeoning resimercial market may want to adopt a more old-school approach.

LinkedIn’s Virtual Events Offering Can Help Integrators Make Connections

LinkedIn, already an active pro AV plaform, is offering new virtual event and live streaming services that can help integrators make connections.

COVID-19 Communication Strategies Integrators Should Consider

Your communications team should stay plugged into the COVID-19 news cycle, focus on the positive and research your audience’s attitudes.

AV Marketing, audio visual marketing

AV Digital Marketing for Integrators Starts With These 4 Basics

Effective audio visual marketing for your integration firm means an up-to-date website, lead generation, a focus on outcomes and connecting to other humans.

Mr. Peanut

How Planters’ Plans to Kill Off Mr. Peanut Relates to AV Integrators

Planters poured big bucks and a lot of time into a planned rollout leading into Super Bowl LIV, but pulled back on those plans after Kobe Bryant’s death.

Putting Customers First, audio visual customers

Putting Audio Visual Customers First Will Deliver A Better Product

If audio visual customers aren’t using the expensive system you installed, ask yourself if it’s the product they need, not the product you wanted to sell.

China tech market

China Now Has More Rich People Than The U.S.

Pro AV integrators should continue to look at the China tech market as one of the largest, most important and most lucrative for the industry.

Integrators, Capture Hot Sales Leads with TD’s Active Buyer Program

Commercial Integrator’s integrator and consultant audience can get hot sales leads from sister site, end user-facing TechDecisions’s unique Active Buyer Program.

write for CI, write for us, proper documentation, AV business

Write for Us: Why You Should Write for CI in 2019

Some of the most insightful columns on CI are written by AV integration professionals just like you. Make it your New Year’s Resolution to write for us in 2019.

pro AV podcast, AV+, AV news, commercial tech, pro AV, av podcast, AV plus podcast

Your Customers Don’t Call You That! Episode 23 of AV+

On this episode of pro AV podcast, AV+, we learn that the keywords end users use to search for services isn’t what many firms’ AV marketing is attuned to.

CoronaVirus Update