Marketing

AV Marketing, audio visual marketing

AV Digital Marketing for Integrators Starts With These 4 Basics

Effective audio visual marketing for your integration firm means an up-to-date website, lead generation, a focus on outcomes and connecting to other humans.

Mr. Peanut

How Planters’ Plans to Kill Off Mr. Peanut Relates to AV Integrators

Planters poured big bucks and a lot of time into a planned rollout leading into Super Bowl LIV, but pulled back on those plans after Kobe Bryant’s death.

Putting Customers First, audio visual customers

Putting Audio Visual Customers First Will Deliver A Better Product

If audio visual customers aren’t using the expensive system you installed, ask yourself if it’s the product they need, not the product you wanted to sell.

China tech market

China Now Has More Rich People Than The U.S.

Pro AV integrators should continue to look at the China tech market as one of the largest, most important and most lucrative for the industry.

Integrators, Capture Hot Sales Leads with TD’s Active Buyer Program

Commercial Integrator’s integrator and consultant audience can get hot sales leads from sister site, end user-facing TechDecisions’s unique Active Buyer Program.

write for CI, write for us, proper documentation, AV business

Write for Us: Why You Should Write for CI in 2019

Some of the most insightful columns on CI are written by AV integration professionals just like you. Make it your New Year’s Resolution to write for us in 2019.

pro AV podcast, AV+, AV news, commercial tech, pro AV, av podcast, AV plus podcast

Your Customers Don’t Call You That! Episode 23 of AV+

On this episode of pro AV podcast, AV+, we learn that the keywords end users use to search for services isn’t what many firms’ AV marketing is attuned to.

AV keywords, AV customers, custom integration customers

You’re Calling Everything by the Wrong Names: How to Use Better AV Keywords to Target Customers

What AV keywords are your future custom integration customers typing into Google to find you? AV integration marketing strategies should start here.

systems integration, AV integrators

3 Ways AV Integrators Can Stay Relevant While Systems Integration Simplifies

Technology is getting easier to use. Systems integration is, overall, becoming simpler. Here’s how AV integrators can stay relevant.

AV keywords, AV experience, digital signage, video board, video call, video conferencing, collaboration technology, AV content marketing

Can You Guess What AV Keywords Customers Search to Find Their Next AV Experience?

What AV keywords are your customers searching for to end up with the AV experience you provide them? We examine collaboration & digital signage for answers.