Bose Professional Expands U.S. Operations with New Sales Model

Published: April 23, 2024
Courtesy / Bose Professional

Bose Professional, the newly independent audio technology provider, has launched a new U.S. sales organization.

Acquired in April 2023 by Transom Capital, a operations-focused private equity firm, Bose Professional retained its core engineering, product management and marketing teams at launch and has been building and expanding its autonomous operations and infrastructure over the last four quarters.

Expanded Presence

The new sales model includes a mix of in-house sales managers and engineers, independent sales firms and a new, service-oriented website. New U.S. representative firms announced include SK Macdonald (SKMac) serving the Mid-Atlantic and New York metropolitan areas, Audio Biz assisting customers in the Midwest, and HWPCo representing the Southeast. In addition, Bose Professional’s U.S. team has been reengineered to provide additional regional focus and customer support, with Paxson Laird, regional sales manager, east, and Katie Stewart, regional sales manager, central/west, leading expanded sales engineering and design support teams.

“We are excited about this opportunity to expand Bose Professional’s presence in the U.S. market,” says Jim Schanz, vice president of sales for the Americas. “Personal relationships are a critical component of success in our industry, and SKMac, Audio Biz and HWPCo mirror our commitment to the customer and make them a natural fit for this expansion. This hybrid sales approach lets us deliver agile, best-in-class service and support our customers so they can then deliver incredible experiences for their clients.”

Bose Debuts New Website

In addition to announcing a new sales model, Bose Professional has also launched a new website which includes Bose Professional’s complete collection of extensive training modules and a new document library, designed to provide integrators and consultants immediate access to critical files and specifications.

“The launch of this new sales organization is a huge achievement, and I want to extend my thanks to the team and our new partners for their incredible work bringing this model to life,” says John Maier, CEO at Bose Professional. “While this new sales model makes a major step forward in our evolution as an independent company, we’re just getting started. We’re excited to open over a dozen new Bose Professional experience centers and offices around the world this year as we remain laser-focused on providing best-in-class sales and service for our customers, globally.”

B2B Marketing Exchange
B2B Marketing Exchange East