MAXHUB North America marked a significant milestone with the grand opening of its North American Experience Center in Irvine, California. Commercial Integrator got an exclusive look at the new US corporate headquarters. The red carpet rollout and ribbon-cutting ceremony welcomed integrators, business partners and industry professionals to explore the company’s latest innovations and its vision for the future of collaboration technology.
The event provided attendees with a firsthand look at MAXHUB’s products and solutions, including AI-powered workplace tools and Microsoft Teams Room integrations. Amanda Stewart, senior partner and program manager for AI-powered workplaces at Microsoft, highlighted the transformative potential of AI in modern meeting spaces during a special partnership spotlight.
How MAXHUB Builds Partner Confidence
A key theme of the event was MAXHUB’s commitment to empowering its business partners. “Success in this industry doesn’t come from the product alone — it’s built on education, support and partnership,” said Steve Rubery, Western Regional Manager, MAXHUB USA. “This Experience Center is designed to empower you. It’s a space where you can showcase our solutions to your customers, allowing them to truly feel the value and potential. This connection can provide the confidence needed to close deals.”
Courtesy / MAXHUB
What Sets MAXHUB Apart?
MAXHUB’s parent company, Guangzhou Shiyuan Electronic Technology Company Limited (CVTE), has a strong foundation in research and development, with over 60% of its workforce being engineers. Backed by CVTE’s global reach and engineering expertise, MAXHUB has established itself as a leader in corporate conferencing and digital signage.
Andy Xing, general manager, MAXHUB, North America, emphasized the company’s focus on localization and customer support. “We are heavily investing in local sales engineers, service centers and support teams across the U.S. to ensure robust local services,” he shared. This strategy includes plans to open 15 showrooms and experience centers across the country, with locations already established in Times Square, Chicago, Minneapolis, and upcoming centers in Dallas, Houston, Atlanta and San Francisco.
How AI is Transforming Collaboration
Courtesy / MAXHUB
A key highlight of the grand opening was MAXHUB’s partnership with Microsoft, which underscored its commitment to integrating AI into modern workspaces.
MAXHUB’s certified Microsoft Teams Room solutions, combined with AI-powered features like its AI Video and Audio Fence capabilities, transform meeting rooms into dynamic collaboration spaces.
Microsoft’s Amanda Stewart shared how AI is revolutionizing how and where we work, shifting the focus from selling devices to delivering AI-driven, productive experiences in meeting rooms. As adoption grows, there’s increasing pressure to achieve ROI on AI investments and transition productivity from individual efforts to group-focused AI collaboration.
AI is transforming meeting rooms into intelligent collaboration spaces that go beyond traditional productivity. By integrating AI capabilities, meetings are shifting from passive discussions to actionable sessions where tasks are executed and outcomes are generated. This evolution reduces time spent on low-value tasks like scheduling and note-taking, allowing teams to focus on results.
The AI-powered workplace leverages tools like Microsoft Teams Room solutions and CoPilot to bring AI functionality into physical meeting spaces. Native, certified solutions, such as those provided by MAXHUB, ensure seamless integration, enabling features like intelligent capture, identity attribution and real-time collaboration. These tools create a “vault of knowledge,” Stewart said, capturing meeting insights that can be used to generate actionable outputs like executive briefs, marketing campaigns or pitch decks.
This approach modernizes workplaces intelligently, ensuring meetings drive meaningful progress and eliminating the need to start from scratch after discussions. It’s a shift from simply meeting to actively executing and achieving results.
From intelligent capture and identity attribution to real-time collaboration, MAXHUB’s AI-powered tools are designed to enhance productivity and deliver meaningful outcomes. The Express Install solution, for example, enables quick deployment of Microsoft Teams environments, ensuring consistent AI-driven capabilities across all meeting spaces.
Xing explained, “Our partnership with Microsoft is built on shared values of innovation, engineering excellence and a forward-thinking approach. Together, we’ve developed unique solutions like Express Install, combining our engineering expertise with Microsoft’s market influence to enhance meeting experiences.”
Xing added, “We are trying to bring AI into every modern workspace, whether through our own hardware or collaborations with partners like Microsoft.” This focus on AI aims to enhance efficiency and deliver the best meeting experiences, setting MAXHUB apart in the market.
What Products Were Highlighted?
Courtesy / MAXHUB
Attendees explored MAXHUB’s latest product lineup, including:
- Express Install: A streamlined, all-in-one solution for huddle spaces and Microsoft Teams Rooms, featuring a stand, XCore Kit, S07 Videobar and 43-inch display. Setup can be completed in under an hour, significantly reducing installation time compared to traditional methods.
- XBAR & XBOARD series: All-in-one video bars and interactive flat panels certified for Microsoft Teams rooms.
- Commercial Displays: 4K displays, equipped with non-glare technology and conformal coating, ideal for meeting rooms, commercial settings and digital signage. NDI integrated for streaming and collaboration.
- All-in-One DVLED Solutions (Custom, Indoor & Outdoor): MAXHUB provides displays ranging from 120 to 220-inch, suitable for applications like sports bars with ticker tapes and advertising, or large custom setups. These displays are cost-effective, easy to install and come with 8% spare parts and a 3-year warranty.
- NDI Integration: CMA displays support NDI technology, enabling streaming of 1080p content directly from PCs without the need for external encoders or decoders. This is ideal for complex spaces and applications like higher education and worship, where lectures or events can be streamed across networks.
- Smart Lectern: An ADA-compliant solution designed to enhance collaboration. It features a 21.5-inch interactive touchscreen with annotation capabilities, supporting both wired and wireless sharing for seamless connectivity. The lectern’s electrically height-adjustable design ensures ease of use, while its portability, thanks to built-in wheels, makes it adaptable for spaces ranging from boardrooms to classrooms and event venues. Additionally, it integrates with MAXHUB Teams Rooms for real-time collaboration and supports centralized control through the Pivot management tool.
- Pivot Plus: A zero-touch deployment solution for managing large-scale installations across multiple locations, simplifying device provisioning and maintenance
Courtesy / MAXHUB
Why Integrators Trust MAXHUB
LDI Connect, the New York-headquartered, provider of digital office solutions, was among the integrators at the event exploring MAXHUB’s solutions. Victor Martinez, service supervisor, and Susan Trajano, account manager, noted their firms’ growing demand for advanced conference room technology as businesses adapt to hybrid work environments. “Many organizations are upgrading from basic setups like TVs and laptops to integrated solutions that simplify meetings with features like one-touch start and no cabling,” Victor explained. Trajano added that MAXHUB solutions are being explored across industries [in which LDI serves], those include law firms, educational institutions, healthcare facilities and accounting offices. Both agreed that MAXHUB’s smart collaboration boards and digital scoreboards would be particularly well-suited for classroom and sports field upgrades, offering a versatile and modern approach to meeting evolving client needs.
Commitment to Community and Talent Development
Beyond technology, MAXHUB is dedicated to making a positive impact on the local community. The company is collaborating with Southern California universities like UCI, UCLA and USC to create job opportunities and internships.
Xing highlighted a success story of a UCI intern who transitioned into a full-time role at MAXHUB, emphasizing the company’s commitment to cultivating talent for the AV industry.
The company is also investing in local communities by sponsoring devices for educational institutions and supporting charitable initiatives. “We are here not only for business but also for society by giving back to the community,” Xing shared.
MAXHUB’s Irvine Experience Center Showcases Innovation and Partnership
Courtesy / MAXHUB
As MAXHUB continues its North American expansion, the company remains steadfast in its dedication to delivering innovative collaboration solutions, exceptional customer experience, superior service and meaningful community engagement. The Irvine Experience Center serves as a powerful embodiment of MAXHUB’s vision to revolutionize workspaces and cultivate meaningful connections through technology and purposeful design.
Serving as both a headquarters and a model for future facilities, the North American Experience Center highlights MAXHUB’s dedication to empowering its partners. By combining advanced solutions with exceptional support, MAXHUB reinforces its reputation as a trusted ally for AV integrators navigating the rapidly evolving industry landscape.
For those eager to experience MAXHUB’s offerings firsthand, the North American Experience Center is located at 46 Corporate Park, Suite 120, Irvine, CA.
