AVIXA Revises InfoComm EDGE Plans in the Middle East

AVIXA has announced its revised plans for AV industry engagement in the Middle East region in light of the current geopolitical situation. Consequently, InfoComm EDGE — originally scheduled for October 2026 at the Festival Arena in Dubai — will now take place October 27 to 28, 2027, at the same location.

AVIXA states it will host a highly curated, invitation-only EDGE Preview in Dubai, Q4 2026. Positioned as a focused working forum, EDGE Preview will bring together senior decision-makers and end users across key sectors — government and enterprise, leisure and entertainment, education and retail —alongside AV industry stakeholders and international consultants.

What is the EDGE Preview by AVIXA?

Through a collaborative, co-creation-led format, participants will actively shape the role integrated AV can play in supporting regional recovery, growth and long-term value creation. The focus will be on fast-tracking measurable outcomes — from enhancing human engagement and productivity to strengthening talent retention, investor confidence and destination appeal.

“The positive response to our announcement of InfoComm EDGE earlier this year reinforced a clear market need for a different kind of event — one focused on how integrated AV delivers real-world outcomes,” says David Labuskes, CTS, CAE, CEO of AVIXA. “After close consultation with our partners in the region, we’ve taken a deliberate decision to move the full event to 2027 to ensure it lands with maximum impact — particularly at a time when government bodies are aligning investment decisions with long-term strategic priorities.”

“At the same time, this year’s EDGE Preview will be a focused, high-value forum designed for the current moment. By bringing together senior decision-makers, end users and consultants, we will be creating a space to explore how AV can actively support regional regeneration, productivity and engagement — and to shape the direction of InfoComm EDGE 2027 through real collaboration and shared insight.”

Will InfoComm EDGE Still Continue?

Planning for InfoComm EDGE continues, says AVIXA, with regional integration firms now beginning to submit design proposals for the event’s core activations — each focused on demonstrating how integrated AV performs in real-world environments and delivers measurable outcomes.

According to AVIXA, central to this process is the InfoComm EDGE End User Council, a growing collective of regional organizations providing direct input into the design and evaluation of these activations through the lens of enterprise and operational impact. The Council now includes a dozen confirmed participants, including Emirates Airlines, du, Dubai Roads and Transport Authority, Sharjah Education Academy, Atlantis, Miral Asset Management and Jollibee.

“Our commitment to AV in the Middle East remains clear, and this approach ensures we remain closely aligned with the needs and priorities of the region at a critical time,” adds Labuskes. “The EDGE Preview this year is a deliberate step — bringing together the right stakeholders to focus on how AV can deliver meaningful impact now, while shaping the foundation for InfoComm EDGE 2027.”