MSE Audio Unveils Rebranding for Commercial & Residential Products

Published: June 20, 2024
Naveed /

MSE Audio, the Lenexa, Kan.-based, manufacturer of  audio equipment, speakers, and related products for the professional and residential audio markets, is rebranding. The new strategy aims to elevate the two distinct audio brands to cater to the unique needs of its customers. Commercial and professional audio products will be represented by SoundTube, and residential products will fall under the PhaseTech brand. Each brand comes with its own dedicated sales reps and internal sales team.

“We are excited to align our commercial offerings under the well-known SoundTube brand,” says Shannon Humphrey, president of SoundTube. He says, “SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our commercial lines under this single brand will provide clarity for our customers.”

The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name. “PhaseTech will continue our tradition of offering premium solutions for the residential audio market,” adds Humphrey. “Our team is committed to providing the same level of performance, support ,and service that our customers have come to expect.”

SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by expert system design assistance and U.S.-based customer service. All products will still be designed and engineered by the same teams at SoundTube’s headquarters in Lenexa, Kansas and Jacksonville, Fla.

Watch: SoundTube Entertainment on Brand Consolidation, InfoComm ’24

SoundTube’s Commercial Audio Rebrand

SolidDrive powering AV display at the Orlando Airport. Photo provided by Hahn Integrated Systems, Parker, Colo.

SolidDrive powering AV display at the Orlando Airport. Photo provided by Hahn Integrated Systems, Parker, Colo.

SoundTube Entertainment, recognized for its innovation, revolutionized commercial audio distribution nearly three decades ago by pioneering the open ceiling category of speakers. Over the years, SoundTube has continuously set new standards, introducing advancements that improve audio quality, aesthetics and ease of installation.

SoundTube’s new tagline, Ingenious. By Design., is at the core of everything SoundTube does. It drives, inspires, and defines how SoundTube addresses customers’ needs. Developing true differentiation does not happen by accident; it requires conscious effort and unwavering dedication. In other words, By Design.

From pendant speakers to narrow-focused and 360-degree sound, and IP-enabled PoE powered speakers, SoundTube’s innovations have had an impact on the commercial audio industry. Its commitment to quality was underscored by achieving UL approval on all products in 2006.

In addition to its own branded products, SoundTube serves as a brand umbrella for products sold under Rockustics, SolidDrive and Soundsphere.

PhaseTech’s Home Audio Rebrand

PhaseTech Power Lux 150 bookshel speaker.

PhaseTech Power Lux 150 bookshel speaker. Photo courtesy of MSE Audio.

Phase Technology Corporation, also known as PhaseTech, has a legacy dating back to its founding in 1955. With nearly seven decades of engineering innovation and design in the home audio industry, PhaseTech has set high standards in American manufacturing. From customized products for top global brands to bespoke audio systems that meet exacting aesthetic and architectural standards, PhaseTech has consistently exceeded expectations, according to the company.

Notably, PhaseTech revolutionized the industry in the mid-1980s by introducing one of the first in-wall custom installation speakers, followed by dARTS Theater, the first digitally calibrated theater system. Its patented soft dome tweeter, introduced in 1967, remains a cornerstone of the brand, contributing to award-winning audiophile speakers and earning worldwide adoption.

All PhaseTech products are made in the USA at its facility in Jacksonville, Fla.

The PhaseTech brand includes dARTS Theater speakers, Induction Dynamics and SolidDrive and Rockustics for residential applications.

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