Key Things to Know
- Jabra introduced Jabra Reach, a single-cable BYOD extension solution that carries video, audio, USB and optional power over one USB-C connection.
- Built on HDBaseT, Reach extends connections up to 100 meters (328 feet) and supports up to 100W USB-C power delivery for laptop charging.
- Reach ships Oct. 5, 2026, with an MSRP of $899 and works across all Jabra video room solutions.
- New firmware for the Jabra PanaCast portfolio adds People Count, Custom Wallpaper, Web UI over USB and CLI functionality, rolling out through the end of 2026.
- Both Reach and the firmware updates can be managed centrally through Jabra Plus Management.
What Is Jabra Reach?
Jabra Reach is a single-cable BYOD extension solution designed to help businesses deploy and scale video meeting rooms more efficiently across spaces of all sizes. Jabra, a global provider of professional audio and video solutions, introduced the product Sept. 2, 2026, from its Lowell, Massachusetts base. The company designed Reach to work across the Jabra PanaCast portfolio and to give integrators a more consistent, repeatable installation.
Reach replaces fragmented multi-cable setups with a single connection for video, audio, USB and optional power. Users connect a laptop through USB-C to access the room’s display, camera, microphones and speakers.
What Problem Does Jabra Reach Solve?
Jabra Reach targets the inconsistency that shows up when organizations scale bring-your-own-device collaboration across many rooms. As hybrid work pushes BYOD into more spaces, different cables, adapters and room configurations make it harder to deliver the same experience from room to room. Those mismatches raise the risk of connection issues and add to the daily management load for AV and IT teams.
“Walking into a room and connecting your own laptop should be the simplest thing in the world, but too often it isn’t. You have the wrong cable, the wrong connector, a dropped signal or a table full of adapters,” says Holger Reisinger, senior vice president, Jabra Video Business Unit. “Jabra Reach solves that at the infrastructure level. Users get one cable to connect, and it works with any video bar or room system and doesn’t change how the existing setup functions. It makes that connection reliable and repeatable across every room.”
How Does Jabra Reach Work?
Jabra Reach uses HDBaseT technology to extend a single connection up to 100 meters (328 feet), supporting consistent installations across rooms of different sizes. That reach helps installation teams build faster, cleaner setups with fewer potential failure points and makes deployments easier to replicate at scale.
The design also gives integrators more control over the physical install. Flexible mounting options support clutter-free placement at the table and behind the display, while concealed ports and secured cables create a tamperproof setup. Optional USB-C power delivery of up to 100W keeps a laptop charged through the same connection.
How Do Teams Manage Jabra Reach?
IT teams manage Jabra Reach through Jabra Plus Management, which provides centralized visibility and control to configure, monitor and support meeting rooms from a single platform. Because Reach works across all Jabra video room solutions, it helps organizations get more from existing meeting room investments rather than replacing them.
What Are the Key Features of Jabra Reach?
Jabra Reach centers on a driverless, plug-and-play experience built for professional installations. The core features include:
- Single-cable BYOD extension: One USB-C connection gives users access to room video, audio and peripherals without multiple cables and adapters.
- Scalable deployments: Supports flexible installs across different room sizes and meeting environments.
- Driverless setup: Users connect a laptop and start without installing additional drivers.
- Built for professional AV: HDBaseT supports reliable performance and consistent deployments across rooms and locations.
- Centralized management: Jabra Plus provides device visibility, monitoring and control for supported deployments.
- Optional laptop charging: Supports up to 100W USB-C power delivery.
- Clean installation: Flexible mounting options, concealed ports and secured cables help create professional, clutter-free rooms.
What Firmware Updates Are Coming to the Jabra PanaCast Portfolio?
Jabra is expanding the Jabra PanaCast portfolio with firmware updates that add functionality to existing video solutions and support greater visibility, customization and large-scale device management. The updates introduce four enhancements:
- People Count: Room utilization insights.
- Custom Wallpaper: Personalized, branded meeting room displays.
- Web UI over USB: Browser-based device configuration and management.
- CLI functionality: Large-scale deployment, integration and device management.
The firmware updates will roll out across the Jabra PanaCast portfolio through the end of the year.
When Is Jabra Reach Available and How Much Does It Cost?
Jabra Reach will be available Oct. 5, 2026, with an MSRP of $899. The firmware updates for the Jabra PanaCast portfolio will arrive through the end of 2026.
