Marketing

pro AV marketing, AV integrator marketing, av online marketing, av tech marketing

Your Pro AV Marketing Strategy Will Fall Apart Without a Consistent Social Media Plan

Pro AV marketing now is all about a consistent social media presence. If your AV tech marketing efforts are sporadic, you’re doing it wrong.

NEC, NEC Showcase, digital signage education, digital signage, video collaboration, collaboration technology

Why So Many Manufacturers Showed Up to the NEC Showcase in NYC This Year

The 24th annual NEC Showcase in New York City was both a comprehensive mini trade show and a way for NEC to measure the success of its business partners.

NSCA, Excellence in Product Innovation Awards

NSCA Excellence in Product Innovation Awards 2018 Accepting Manufacturer Entries

Entries received on/before Nov. 17, 2017, save $50 with early-bird pricing. All NSCA Excellence in Product Innovation Awards entries due by Jan. 26, 2018.

Research, pro AV, Commercial Integrator, State of the Industry, NSCA

Integrators, Take This CI, NSCA State of the Industry Survey (Potentially Win $100)

Integrators who take Commercial Integrator and NSCA’s annual State of the Industry Survey are entered to win $100 Amazon gift card. Act now.

AVIXA, Pro-AV Business Index

AVIXA Pro-AV Business Index Shows Major Jumps in Employment and Sales

September 2017 numbers in AVIXA Pro-AV Business Index includes near-record levels for year-old metrics that track industry’s overall health.

Cybersecurity, cyber resilience, Carousel Industries AlwaysOn Technology Symposium

How Your Company Can Go From Cybersecurity to Cyber-Resilience

Panel of IT security experts share their insights about increase in cybersecurity concerns during Carousel AlwaysOn Technology Symposium.

pro AV, Sales management, AV Business

Why Your AV Business Sales Management Needs to be Like ‘Nurse Ratched’

She may have been tough, but this classic character from “One Flew Over the Cuckoo’s Nest” would run sales management pretty well for your AV business.

AV marketing, AV integrators, social media

Start Talking (Positively) about Competitors: How AV Marketing Needs to Change

Why do some people in AV marketing shy away from mentioning other companies in a positive way? Can this make your company’s social media seem boring?

Verrex. AV industry

People & Places: Verrex, Planar, Atlona Grow their Sales Teams

AV industry highlights for August include new sales & marketing exec’s at Verrex, Planar, and Atlona, while Shure hires for quality assurance.

digital marketing, marketing mistakes, AV business

10 Digital Marketing Mistakes Every Integrator Makes

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia.