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Protecting Integrator Relevance: Strategies for the Future of Your Business

Tuesday, August 4, 2026 | 12 PM ET

Tuesday, Aug. 4 | 12:00 PM ET

NSCA, Commercial Integrator and Security Sales & Integration are teaming up to present a practical conversation about what it takes to stay relevant as an integrator. Technology ecosystems are converging. Customer expectations are shifting. And the professionals you’re working alongside want something different from their integration partners than they did a decade ago.

This live webinar will explore what all that means for your business. Becoming a Master Systems Integrator is one compelling path forward, but it’s not the only one. Whether you’re considering broadening your capabilities or doubling down on a niche, this conversation is designed to help you think clearly about where your firm is headed and why it matters now.

Whether you’re already running a multi-discipline firm, thinking about your next move or wondering whether the niche specialist model still holds, this session will give you a framework for thinking about your business’s future with clarity.

Those Who Register Will…

  • Learn why integrator relevance is under pressure right now, and what’s driving the conversation across the industry.
  • Get a clear, working definition of “master systems integrator.”
  • Understand why becoming an MSI is one compelling path to relevance.
  • Identify the industry tailwinds pushing firms to broaden their capabilities and move beyond traditional technology silos.
  • Recognize the downside risks and hidden vulnerabilities that come with embracing a broader, less specialized approach.
  • Find out where deep specialization still wins, and when doubling down makes more strategic sense than expanding.

Speakers

  • Matt Thorne, Executive Vice President, Electronic Contracting Company (ECC)
  • Mike Castiglione, President and COO, Automated Systems Design (ASD)
  • Sunil Botadra, Vice President, Engineering Services, AV Design Labs
  • Dan Ferrisi, Group Director of Content and Editorial, Industrial and Tech, Emerald
  • Register Now

This is a one-hour live session. Register now and hold your spot!

Speakers

Mike Castiglione, President and COO

Mike Castiglione, President and COO

Automated Systems Design (ASD)

Matt Thorne, Executive Vice President

Matt Thorne, Executive Vice President

Electronic Contracting Company (ECC)

Sunil Botadra, Vice President, Engineering Services

AV Design Labs

Dan Ferrisi Group Director of Content and Editorial, Industrial and Tech

Dan Ferrisi Group Director of Content and Editorial, Industrial and Tech

Emerald

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