One Firefly, Crestron Launch Marketing Initiative for CSPs

Published: March 27, 2024
Courtesy / OneFirefly

One Firefly, the Coral Springs, Fla.-based, digital marketing firm specializing in the integration markets for residential and commercial technology professionals, has unveiled a joint marketing program with Crestron Electronics to support the sales and marketing efforts of Crestron Service Providers (CSPs).

Crestron is a global control and automation systems company and the marketing program is specifically crafted for CSPs. One Firefly points out the initiative, featuring a three-month marketing campaign, was introduced at the Crestron Masters 2024 event in Orlando, Fla., on March 19-21, where One Firefly participated to roll out the program to attending CSPs.

“We’re continuously seeking innovative ways to support our CSP network. Recognizing the transformative power of marketing, we’ve teamed up with One Firefly to empower our CSPs to tap into new business opportunities and thrive in 2024,” comments Mark Pellegrino, director of channel marketing, Crestron Electronics. “One Firefly’s industry-specific acumen makes them an ideal partner, and we’re excited about the potential impact of this program.”

One Firefly CSP Alliance Enables Improved Customer Relations

One Firefly boasts that with a commitment to elevating the support for their service providers the Crestron’s partnership aims to help CSPs deepen their connections with customers, welcome new clients, and share the solutions they offer, all while enhancing the CSPs’ brand presence.

The campaign is tailored with each company’s branding and includes marketing strategies such as dynamic landing pages, email marketing and live chat support. According to One Firefly, enrolling in the program is fast and easy, and it requires no more than 15 minutes of a CSP’s time.

Another version of this article originally appeared on our sister-site CEPro on March 27, 2024. It has since been updated for Commercial Integrator’s audience.

Posted in: News

Tagged with: Marketing

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