AVer Information Inc. just announced that it has been awarded the B2B Innovator Award in the Content, Creative and Execution category. AVer is, of course, a provider of video collaboration and education technology solutions. This recognition, the company says, highlights AVer’s dynamic marketing strategies surrounding InfoComm 2024.
B2B Innovator Award Honors Trailblazers
The B2B Innovator Awards honor trailblazers in the B2B space. Indeed, it seeks out those who aren’t afraid to get their hands dirty, who motivate their teams to make bold moves and who push boundaries. The ultimate outcome, of course, is engaging buyers, boosting brand awareness and closing deals.
According to AVer, the award celebrates those who think outside the box and create and execute innovative strategies that keep B2B organizations thriving.
“We are thrilled and honored to receive the B2B Innovator Award,” Alice Stevens, channel marketing director for AVer Information Inc. USA, says. She touts the team’s dedication to creating engaging and impactful campaigns. This, Stevens adds, “…has allowed us to amplify our brand and connect with industry-leading integrators and partners in powerful new ways.”
Stevens spearheaded AVer’s award-winning strategy executed at InfoComm 2024. Centered on the theme “A Camera for Every Room,” the strategy highlighted AVer’s commitment to providing tailored camera solutions for diverse meeting spaces. These, of course, run the gamut from small huddle rooms to the largest collaboration spaces.
Embracing the Las Vegas Vibe
AVer embraced the Las Vegas location of InfoComm with an engaging and interactive “Spin to Win” game. Indeed, the game successfully drew attention and increased booth foot traffic. Alongside this onsite activation, AVer implemented a multi-channel promotional campaign. The campaign, therefore, included social media, email marketing, web presence on AVerusa.com and the InfoComm site, press releases and a newly designed email banner. Thus, the company ensured consistent messaging across all platforms and successfully elevated its online and offline brand presence.
According to James Salter, senior vice president of marketing for AVer Information Inc. USA, “This award showcases the creativity and dedication of our marketing team.” He continues, “Their ability to craft and execute a comprehensive strategy for InfoComm 2024, which amplified our brand and engaged key industry stakeholders, was pivotal to our success.” Salter points to everything from interactive booth experiences to consistent cross-channel messaging. He adds, “The team exceeded our goals and set a new benchmark for how we approach events.”
Indeed, the results of this strategy exceeded expectations, driving lead generation beyond targets and securing multiple industry awards. AVer’s successful execution and positive outcomes demonstrate how it earned the B2B Innovator Award.
