Watchfire, manufacturer of LED displays and digital signage solutions, announced it will return to InfoComm 2026, bringing new display technology that reflects the company’s continued investment in high-resolution indoor and outdoor LED solutions for the AV market.
According to Watchfire, featured products will include its new 4mm outdoor LED display showcased in a four-sided monolith design, alongside an upgraded X-Series APX 0.9mm indoor videowall engineered for premium image quality, reliability and long-term performance.
Watchfire on Bringing 4mm Outdoor LED to InfoComm 2026
“InfoComm is about more than just new products; it’s about showing up for the partners we work with every day,” says Kyle Dines, vice president of sports, indoor and outdoor advertising at Watchfire.
Dines adds, “With the addition of our new 4mm outdoor LED display, featured in our monolith design and our continued expansion in indoor LED, our focus is on delivering solutions that perform well in the field and are practical to sell, install and support. That’s where we believe real value is created.”
Watchfire says the new 4mm outdoor display aims to address growing demand for higher-resolution outdoor displays in close-viewing environments such as stadium concourses, mixed-use developments, entry plazas, retail destinations and pedestrian-heavy spaces.
Unlike solutions adapted from indoor products, Watchfire says it engineered the display specifically for outdoor conditions, applying the same durability and reliability standards used across its outdoor product portfolio.
The monolith on display is similar to a series of displays created for WOW, the architect of immersive out-of-home experiences, and manufactured by Watchfire for the EON Network, a patented synchronized communications platform spanning Inglewood’s Sports & Entertainment District in Greater Los Angeles.
According to the company, the WOW project utilizes Watchfire’s high-resolution 4mm outdoor display technology across a large-scale network surrounding SoFi Stadium, Intuit Dome and the Kia Forum, site of this month’s FIFA World Cup and the 2028 Summer Olympics.
“WOW brought a bold vision to the table and our team worked side by side with them to develop and deliver a solution that didn’t exist before,” says Steve Harriott, CEO of Watchfire. “That combination of innovation and collaboration is what drives our industry forward.”
Watchfire on Commitment to Indoor Displays
At the same time, Watchfire says it will continue to expand its indoor display offerings with solutions designed for airports, corporate headquarters, financial institutions, sports venues, retail environments and other high-performance AV applications. The upgraded X-Series APX videowall combines premium visual performance with competitive pricing while maintaining Watchfire’s engineering standards and long-term support model.
“We’re continuing to build a portfolio that supports how displays are being used today while helping our partners stay positioned for what’s next,” Dines adds.
Watchfire says its InfoComm presence reflects the company’s broader commitment to dependable display solutions built for lasting performance, serviceability and customer support.
