ADVERTISEMENT

L-Acoustics and Mixhalo Enter Strategic Partnership

Published: 2021-12-17

L-Acoustics, Paris-based sound system provider, announced it has invested in Mixhalo as an exclusive audio professional partner. Mixhalo enables live event organizers to give audiences low latency audio, delivered directly to their own phones and headphones via a mobile app. Incubus guitarist and songwriter Mike Einziger and violinist Ann Marie Simpson-Einziger founded Mixhalo.

L-Acoustics and Mixhalo first collaborated in 2019 on Aerosmith’s “Deuces Are Wild” residency at the Park Theater in Las Vegas. Here, it offered a live immersive audio experience with L-ISA technology, combined with a VIP onstage experience.

Since 2019, Mixhalo has deployed its technology across venues and live events. These include Sting’s “My Songs” residency at Caesars Colosseum, Red Rocks, Stern Grove Festival and DTE Energy Music Theatre, as well as multiple major league sports venues.

Benefits of the Partnership

The partnership will foster cooperation and co-development to create hybrid solutions that combine sound reinforcement from loudspeakers and wireless audio signal sent via Wi-Fi or 5G to mobile devices and headphones. It will also offer customized immersive experiences via wireless transmission of spatial audio content. L-Acoustics will provide guidance to support Mixhalo’s organic growth and participate in Mixhalo’s strategic discussions via the appointment of a Board of Directors’ seat.

Read: Best Practices For Sanitizing And Cleaning Microphones

“Mixhalo has both the team and technology needed to make mobile wireless streaming a premium live event experience. With this strategic investment, L-Acoustics affirms our focus on industry-leading innovation to shape the future of sound,” says Laurent Vaissié, CEP at L-Acoustics. “Together with the team at Mixhalo, we look forward to leading the development of hybrid solutions that will complement L-Acoustics high-performance loudspeaker, software and electronics offering.”

Vaissié also adds that they look forward to elevating the fan experience in sports venues, corporate events, immersive concert experiences and more.

Improving Immersive Experiences

“I’m convinced that [these] hybrid solutions for live events will bring unique immersive experiences to audiences everywhere,” says Guillaume Le Nost, executive director of creative technologies at L-Acoustics. “Whether to improve coverage in hard-to-reach seating areas, offer additional content like sports commentary at a game or create a unique and personal experience onstage like Mixhalo did for Aerosmith fans, the potential is bound only by the shared imagination of our development teams.”

“L-Acoustics is widely known across the industry for driving innovation of premium audio products, and their extensive global relationships will open many doors for us,” says John Vars, CEO of Mixhalo.

Mixhalo’s $24 million Series B funding round is led by funds managed by affiliates of Fortress Investment Group LLC (“Fortress”). Mixhalo’s Series A investors also contributed to the round, including Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, and Another Planet Entertainment.

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East