Spotlight on InfoComm


3 Ways the Industry Can Improve in 2017

Better network training, stronger system security and increased tradeshow attendance can help industry professionals gain the knowledge they need to make 2017 a great year for business.

Tim Albright

There was a significant amount of negativity toward 2016. Yes, some great stars passed from our existence, and it lasted up to the last day of the year.

The AV industry even got in on the “2016 is the worst year ever” with a New Year’s Eve performance by Mariah Carey that went up in flames as she blamed the AV crew.

I for one would like to start out this year with a positive frame of mind. Here are my wishes for 2017.

Better Network Training

The IT/AV convergence is done. It has happened. Now is the time to get you and your team on board and get them trained.

Related: Want to Succeed in AV 5 Years from Now? Get IT Centric

There are several different classes and certifications for which you can strive. The most common are the CCNA.

However, did you know Cisco has a certification that specializes on video conferencing? It’s called the Cisco TelePresence Solution certification. They also have ones that focus on IoT, wireless, and other specialties.

Getting Cisco certified as an AV company gives your clients the security of knowing you have the knowledge base to be in and around their network, and you will be in and around their network for the foreseeable future.

It also gives you the background to make sound choices for securing your system and theirs.

System Security

We started out the year talking about AV security. I do hope we never stop talking about it.

Network administrators will continually test their systems for vulnerabilities. Let’s strive to make AV not one of them. This is done with proper design and deployment.

The design part comes in choosing the right equipment. This can be the video switcher, DSP, or transmitters and receivers.

Anything that is on the network needs to have significant security built in. The deployment part of security comes in changing default logins and passwords.

Yes, that seems elementary, but you may be surprised as to how many systems still have those after the installers leave.

Increased Trade Show Attendance

Whether it is Integrated Systems Europe, the InfoComm Show, or regional shows throughout the year, go. Go to a trade show. Take your people. These are great ways to see new products and network with the people at the manufacturer who you will need on the job site at midnight on a Friday.

Also See: Trade Shows: How Valuable Are They?

This is going to be a pretty great year to be in AV. Get your team up to speed on the networking front. Help them become the AV and network professional they can be.

Continue to pour into them, and that will pay dividends the year through. It has the potential to be a great year, but you have to make it so.