It was about a decade ago that president Kelly McCarthy says he realized that Genesis Integration had to shift its business model to be in more of a service business. What he lacked, however, was a strategy wrapped around a real solution, something more than just a decision to charge customers for service contracts.
The businessman who recently became president of NSCA wasn’t going to move forward without that idea, which finally came in 2015 when Genesis hired Gabriel Gely as executive VP based out of its Toronto office. Gely brought a service mindset that led to the launch of a video conferencing-as-a-service (VCaaS) platform that is now helping to steer the firm toward the future.
Gely talks about bringing the cloud video solution to Genesis:
Describe the service:
IndabaCall is an enterprise-class video conferencing-as-a-service platform that allows all of our clients, from SMB through to large enterprise, higher education and various levels of governments, to experience the highest quality video collaboration from any standards-based hardware or software endpoint.
We are fully interoperable with both Skype for Business and consumer Skype, as well as various forms of WebRTC or browser-based collaboration.
With 19 points of presence in 14 countries interconnected with a dedicated point-to-point Multiprotocol Label Switching network, our clients experience the most seamless high-definition video collaboration available, and since we provide it as a service, the cost is far less than deploying a dedicated on-premises solution.
What led to the decision a cloud video service was a good solution for Genesis’ clients and a good fit for Genesis to sell?
Our clients were deploying dedicated on-premises solutions with mixed results and although a business could be built on delivering those deployments, with a VCaaS portfolio we could support a much larger range of clients with a significantly higher-quality experience.
MORE: Shifting to the Future: A Look Into Genesis’ Journey Towards a Service-Focused Revenue Model
The reality is that issues with connectivity, call performance and interoperability are the death knell for ubiquitous collaboration and with IndabaCall, our clients simply connect, effortlessly. It’s exciting to speak to someone who has had the “aha” moment as they connect with an internal team or a client for the first time without having to summon technical support!
After all, in Africa, Indaba means “a council or meeting to discuss an important matter,” not “let’s call ahead two days in advance to test the system and have facilities and IT standby in case there are issues!”
As a cloud-based technology, IndabaCall doesn’t require the significant support and training that traditional technologies do, in effect being self-administrated and managed by our clients, all of which leads to confidence on the part of our sales as well as our support teams.
