Lucid Group, Inc., makers of luxury electric cars, installed Samsung’s The Wall at its design studio to enhance the collaborative design process for its future electric vehicle models. With MicroLED technology, Samsung’s The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the demand for sustainable electric vehicles, while elevating the luxury experience for drivers.
“At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” says Jenny Ha, exterior design manager at Lucid Motors. She continues, “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.”
James Fishler, senior vice president of the Home Entertainment & Display Divisions at Samsung Electronics America says, “The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways.” He continues, “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display – has been both inspiring and rewarding.”
Seamless Collaboration Using The Wall at Lucid Motors
Photo courtesy Samsung.
Powered by MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display reproduces the reflection of light off complex 3D surfaces.
The authentic image rendition allows for collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money.
“The Wall has revolutionized the way our design and engineering teams work together,” adds Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.”
The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve.
