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AV+ Podcast: Frederick Loucks on Assuring Technology Outcomes

Episode #206
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On This Episode of AV+

On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Frederick Loucks, consultant to manufacturers, integrators and end-user organizations. Together, they discuss the need for integrators to have a value-based, proactive approach rather than a conventional, reactive approach. He emphasizes the significance of technology integration and the concept of outcome assurance.

The duo discusses the following:

  • the importance of invisible technology that supports the performance without distracting from it (1:47)
  • how technology should serve a purpose and bring value, not be an end in instead (6:31)
  • managing AV at scale (1:53)
  • delivering value to customer through technology solution, rather than price (6:03)
  • building sticky relationships with customers (6:05)
  • monitoring and managed services (9:57)
  • monitoring and asset management in enterprise AV systems (14:26)
  • and much more!

This special edition of the AV+ podcast is brought to you by Snap One.

Watch or listen to the full discussion below.

Frederick Loucks Outcome Assurance
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AV+ Podcast: CTI on Its Acquisition of Vistacom

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop. Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.

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