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Just Add Power to Unveil New Additions to MaxColor Transmitters at ISE 2024

Published: 2024-01-08

Just Add Power, provider of AV-over-IP distribution products, will showcase its latest solutions at ISE 2024. Integrators visiting Just Add Power booth 2Q500 will have the first look at the new additions to the company’s video-over-IP portfolio. Per the company, this includes the MC-QX MaxColor 4K60 Tiling and Warping Transmitter featuring the Warp Engine and Tiler software. Just Add Power will also introduce the MC-TX3 MaxColor 4K60 Series Transmitter with AES767 compatibility, and the EU debut of the 3G Ultra 767AES transmitter.

“At ISE 2023, we introduced our MaxColor Series 2 with phenomenal success — but we are far from done,” says Ed Qualls, CEO of Just Add Power. “For 2024, we’re expanding the MaxColor lineup to bring even more versatility and distribution power to installations. Whether you have a videowall project with robust resolution, artistic videowall layout needs or support for AES67 audio, we have you covered.”

Just Add Power adds that the MC-QX MaxColor 4K60 Tiling and Warping Transmitter will make its global debut at ISE 2024. Per the company, the device combines MaxColor 4K60 features with its Tiling Transmitter and Warp Engine technology. It allows 4K60 source devices to be displayed on a single screen instantly along with Warp Engine’s source rotation capabilities. Users can simultaneously watch four 4K60 video sources in multiple formats. These include single screen, videowall or tiled video.

With the Warp Engine, installers can rotate any source image in a Just Add Power matrix — cable boxes, media players, game systems, cameras and more — in 0.1-degree increments in real time with incredibly low latency, the company says. The rotated image can then be sent to an unlimited number of receivers in the network. Thus, they allow for the creation of massive artistic videowalls using a single Warp Engine.

Just Add Power at ISE 2024

For the first time at ISE 2024, Just Add Power states it will demonstrate MC-TX3 MaxColor 4K60 Series Transmitter that natively supports 4K60 in and out. As a result, it allows end users to play Ultra HD video from the growing number of 4K sources and devices now available, along with compatibility for AES67 audio systems.

According to the company, with MC-TX3, video at 12-bit color and 4:4:4 chroma can be distributed over existing Cat5/Cat6 cable. This eliminates the expense of upgrading to fiber and buying costly network switches. In addition, the transmitter supports MPEG downstreaming for connected devices, such as a laptop or tablet. It features HDMI loopout that provides compatibility for AES67 audio systems with any Just Add Power AV distribution system as well as input for LPCM audio up to eight channels; AES67 audio send and receive up to eight channels; and AES67 audio injection into any Just Add Power network.

Like many other transmitters in the Just Add Power lineup, the MC-TX3 includes HDMI pass-through; control of endpoints via RS-232, IR and CEC; and Image Pull, the company says. This allows users to preview an image from any source or display from any web browser or control system at up to 10 fps.

Additional Debuts

Also making its EU debut at the show is the Just Add Power 3G Ultra 767AES transmitter. Like the MC-TX3 and other models, the 4K transmitter features an HDMI loopout that provides compatibility for AES67 audio systems with any Just Add Power AV distribution system. Per the company, it features input for LPCM audio up to eight channels; AES67 audio send and receive up to eight channels; and AES67 audio injection into any Just Add Power network.

Like the other models in the 3G Ultra family, the 767AES transmitter can also mix and match with any Just Add Power 3G, 3G+AVP, 2GΩ/3G, and 2GΩ/3G+ models for interoperability with audio-over-IP technologies, including Dante devices.

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