Q1 2024: Movers & Shakers in AV

ZTransform Taps Industry Veteran Paul Catterson for General Manager Role

Seattle-based technology solutions provider, ZTransform, has promoted Paul Catterson to the role of General Manager. In this elevated position, Catterson will be responsible for the development and execution of company initiatives and the management of project operations toward the successful completion of all client engagements.

Catterson joined ZTransform in early 2023 as VP of Strategy to focus on market expansion and growth of the organization’s existing verticals, as well as overseeing the company rebrand.

“Paul’s promotion to GM was a natural and necessary progression within ZTransform,” says Ben Wolk, managing partner at ZTransform. “His extensive industry experience in various organizations, from small start-ups to Fortune 100 companies, brings remarkable perspective to the team and the company.”

Prior to joining ZTransform, Catterson held leadership positions in systems integration, 24-hour media operations, and media business consulting. His multi-disciplined career path has led Catterson to experience the industry from many different perspectives – as a supplier through to end user – and at multiple levels within several organizational models. His previous roles include Senior Director & GM, Content Services for Comcast Technology Solutions, and VP of Solutions at Diversified.