20 Leadership Books AV Leaders Read When They’re Not Reading CI

Kelly Perkins, marketing communications manager at AVI Systems: “I recommend Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore. If you’re in the technology industry and you HAVEN’T read this book, well just read this book. It talks about how to cross the chasm between innovators/early adopters of technology and the early majority (the first sizeable segment of population that will adopt a new product after seeing it used successfully by ‘innovators’ and ‘early adopters’ that they know personally).”