20 Leadership Books AV Leaders Read When They’re Not Reading CI

Julie Solomon, chief marketing officer of 2013 CI Integrator of the Year, CCS Presentation Systems: “Start with Why by Simon Sinek would be our top pick here at CCS. We focus a lot here on the ‘why?’ and have actually taken the time to have full staff development days just to discuss this subject and our Why Statement.” Also recommended by Carousel Industries chief client officer Tim Hebert (“I have been incorporating its principles across all aspects of my life”) and AVI Systems marketing communications manager Kelly Perkins (“We need to work on outwardly communicating the why to our customers, coworkers, employees, partners, etc.”).