Lencore, provider of sound masking, paging, music and audio systems, has become synonymous with innovation and reliability in the AV industry. Known for its extensive range of flexible, cost-effective solutions, Lencore empowers integrators by delivering solutions that enhance privacy, productivity and comfort in diverse environments such as offices, healthcare facilities and mission-critical spaces.
To understand more about Lencore as a trusted partner to integration firms, Commercial Integrator sat down with Alexis La Broi, MBA, CTS, business development executive at MidPoint Technology Group, who attests to Lencore’s numerous capabilities as well as the company’s commitment to collaboration and excellence.
MidPoint Technology Group Joins Hands with Lencore
MidPoint Technology Group is a full-service technology integration company with over 11 years of experience, expanding rapidly across multiple verticals. La Broi highlights the company’s areas of focus, which includes AV services, security, physical surveillance, structured cabling and a rapidly growing data center division. In addition to this, the company also provides wireless security, Distributed Antenna Systems (DAS), IT services and electronic security managed services as part of its portfolio.
A key player in MidPoint ‘s growth strategy has been its collaboration with Lencore. Speaking on this partnership, La Broi emphasizes that MidPoint has been working on sound masking projects with Lencore for a long time, notably completing a successful installation for a major client in Phoenix, Arizona.
Later, at Total Tech Summit 2024, La Broi then reconnected with Lencore’s VP of sales, Frank McCormack and Chase Rupe, CEO, to discuss about future collaborations. “We started talking again and learning more about their Master Certified Installer program,” La Broi narrates, adding that the program emerged as a great opportunity for MidPoint to enhance its own services.
Master Certified Installer Programs Enhance Expertise
Following this conversation, MidPoint became a Master Certified Installer with Lencore earlier this year, enabling its team to independently handle installation plus tuning and balancing for sound masking systems. From her perspective, this program represents a significant benefit for MidPoint Technology Group, who can now deliver end-to-end services for their clients rather than relying on external support.
La Broi explains, “What that means for our team is that we can do tuning and balancing ourselves…for our sound masking projects and other companies’ sound masking projects if needed.”
Why Lencore Stands Out
Photo courtesy of Lencore.
La Broi highlights several features that set Lencore apart from other providers. She notes the flexibility of their systems, which include both down-firing and up-firing options to suit various ceiling designs, and their ability to use category cables or speaker cabling. “The up-firing systems are pretty unique to them,” she said, noting that these systems require fewer emitters to cover larger areas, lowering both cost and installation time.
La Broi also praises the responsiveness of the Lencore team, noting that when MidPoint needs a design, quote or project details, Lencore can “turn it around in 24 to 48 hours [at no cost], which beats any competitors we work with.”
Additionally, Lencore’s solutions offer options for active emitters that support paging and background music, making them versatile for environments such as healthcare, offices and conference rooms.
The Importance of Sound Masking
As companies implement return-to-office mandates, La Broi states that sound masking has become an essential component to ensure comfort, privacy and productivity in shared spaces. She further underscores its value, stating, “The whole point of sound masking is to make the voices around you less intelligible…to help you focus at your desk without hearing everyone’s conversations.”
La Broi adds that the sound masking solution offerings by Lencore also play a vital role in healthcare facilities, ensuring compliance with privacy laws like HIPAA by reducing the audibility of conversations in medical offices and boosting HCAHPS scores by creating a more comfortable environment.
Lencore & MidPoint Technology Group: Building a Foundation on Trust
La Broi concludes that the partnership with Lencore thrives on mutual trust, professionalism and support of the Lencore team. She adds that this level of trust is especially crucial when sharing sensitive information. “It’s easier when you can trust them,” she says. Emphasizing the collaborative nature of their relationship, La Broi remarks, “You can really feel the partnership!”
Indeed, Lencore and MidPoint Technology Group share a strong partnership built on trust and a shared commitment to delivering high-quality integrated solutions. Moreover, through its tailored programs and services, Lencore continues to set the standard for supporting integrators in sound masking projects and beyond.
To explore Lencore’s innovative solutions and how they are transforming integrated systems, visit Lencore.com. Also, check out MidPoint Technology Group at MidPointTechnologyGroup.com to learn more about their service offerings.
