When it comes to building and enhancing customer relationships, integrators should always find opportunities to educate their clients.
In an interview with Michelle Wille, VP of sales and marketing for Marshall Furniture, we asked what role integrators should play in educating customers about American Disability Act requirements. According to Wille, the role is pretty significant.
Watch the video below to hear Wille’s response, or continue reading.
Michelle Wille: Integrators should know that there are varying degrees in ADA, which means that there are going to be varying ways to approach it. Variances are going to be due to budget, user preferences, the facility planner and obviously the use of technology.
Integrators should know that ADA is very subjective; it’s going to be broadly defined from user to user — from facility to department even.
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For instance, ADA may mean adding height adjust to electric [equipment] or it could be making sure facility members have wheelchair accessibility; it could mean equal access to the technology.
Sometimes the project could require all three [or] as little as just one. We look at it as the integrators are the lifeline of the project.
They’re the first ones coming in speaking to the client about the functional use of technology in the space. This is going to put them in the perfect position to be that educator and bring awareness to that topic.
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