Business > Sales & Marketing

Latest

Project

All Sales & Marketing Content

AV as a service

You May Already Be Selling AV as a Service and Not Even Know It

CI Summit panelists say selling AV as a service is more about repackaging and talking to your customers in new ways than launching something entirely new.

Total Tech Summit, AV Industry Events

Value of AV Industry Events Has Never Been Higher—and Longer-Lasting

Whether attendees help shape AV industry events with interactive activities or attendees go home with new concepts to share, keep those crowds coming.

Michalowicz, AV Business,

8 Ways AV Integrators Can Be Different—And Win New AV Business

Author Mike Michalowicz told AVEC attendees it’s more important to highlight your differences than focus on being better than AV business competitors.

AV customers

Integrators Should Challenge AV Customers If They Want to Win Business

AV Executive Conference keynote speaker says it’s important to get AV customers to think in new ways if you want them to pick you as their integrator.

RF Venue, RF Venue Wireless, Audio-Technica dealers

Audio-Technica Distributing RF Venue Wireless System Accessories in North America

RF Venue patented antennas, RF signal distribution systems, and spectrum analysis tools are now available to Audio-Technica dealers.

AQAV, AV Standards, AV 9000, CQD scholarships,

AQAV Announces Winners of 2018 CQT and CQD Scholarships

AQAV CQT and CQD scholarships help winners increase professional development & education, while noting better AV system quality is helpful for everyone.

John Zettel, CEO, AVI-SPL

AVI-SPL Acquires Tennessee-based Interactive Solutions

In the latest in a stream of strategic acquisitions, AVI-SPL has acquired Memphis, Tenn.-based Interactive Solutions, bolstering its presence and offerings in key markets.

ET Group

Complaining about Status Quo Vs. Grumbling about ET Group Doing Something Unique

Which is it? I can’t figure out why we’re always worried about changing, but it’s also curious to me that when someone tries something different, competitors pile on.

AV news

People & Places: Biamp Moves on Europe; More AV News from October

Our montly posting of AV news for October 2018 features highlights from Biamp, Yamaha Pro Audio, CCS, Nortek Security & Control, Stampede, more.