Sales & Marketing


Top Story in Sales & Marketing

Govro Declared #NSCABLC Twitter Champion
All Systems VP/part-owner wins $100 American Express gift card from FSR for social media prowess.

Sales & Marketing Features

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling,...
Meet the New Editor of TechDecisions: Me
How (with your help) CI will build connections and spur dialog between integrators, consultants...
Elusive Service Revenue: The Key to Sustaining Success
It was clear at 2014 NSCA BLC that integration firms understand how important the service...


All Entries Filed in Sales & Marketing

6 Digital Marketing Tricks that Target Millennials
Netsertive suggests ways to build up your business online using viral videos, Google My Business, Click to Call and Location Extension tools in Google.

Should You Leave Marketing to the Pros?
There are new companies entering the AV and IT world every day. The right marketing strategy will help keep your company ahead of the curve.

CI Summit Gets People Talking, Keeps Industry Moving Forward
Relationships among key reasons attendees return every year for constantly growing event, now in its fourth year.

Microsoft Names Surface Hub Ship Date, Partners Remain Optimistic
Integrators working with Microsoft to incorporate product into AV installs continue with demos, training until scheduled Jan. 1 release.

Marketing For the Integration Firm: It Ain’t What it Used To Be
Integration firm marketing has become complex thanks to audience analytics, social media strategies and content distribution.

Kudos to InfoComm, Shame on Its Members
Why isn't there more interest in a program that seemingly gives integrators everything they say they need to survive in the future?

InfoComm Student Grant Program Still Open
New grant program gives up to 20 students an opportunity to work for AV integrators for a year.

Yorktel Reports Record Growth, Managed Services Success
As company officials look ahead to 30th anniversary, they celebrate most successful year.

Govro Declared #NSCABLC Twitter Champion
All Systems VP/part-owner wins $100 American Express gift card from FSR for social media prowess.

All That Glitters Isn’t Always Gold
Is it worse to take too long to ship a ‘game-changing’ product or to not be ready when everyone wants it?



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Projection Mapping 5,000 Years of Chinese History

Digital Projection TITAN Super Quad projectors perform in lock step with dancers, musicians and conductors during Shen Yun Performing Arts’ traveling, imagery-rich celebration of China’s history.

40 CI Influencers Under 40: Class of 2015
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Canadian Brewhouse Outfits New Patio with Weatherproof Tech
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Recent comments

Jmanders—I take it’s been your experience that integrators sometimes (too often) take on jobs…

Posted by Tom LeBlanc on 2015 08 26 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

We strive to be a good client (we actually like to think of ourselves as your partner in ensuring that we…

Posted by jmanders@holycross.edu on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

Excellent Article

Posted by Troy on 2015 08 25 · commented on
'You’re Fired! Knowing When To Call It Quits With Clients, Part 1'.

This was an obscene waste of money that would have been put to better use in the community.
If you’re…

Posted by Ted Parnell-Best on 2015 08 21 · commented on
'Dallas Church Aquarium Featured on Animal Planet Series 'Tanked''.