Sales & Marketing


Top Story in Sales & Marketing

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

Sales & Marketing Features

Meet the New Editor of TechDecisions: Me
How (with your help) CI will build connections and spur dialog between integrators, consultants...
Elusive Service Revenue: The Key to Sustaining Success
It was clear at 2014 NSCA BLC that integration firms understand how important the service...
5 Tips for Creating Unparalleled Customer Experiences
All companies claim that customer support is a top priority, but how many are...


All Entries Filed in Sales & Marketing

What Are You Thinking… Not Managing Your Customers’ Experiences?
What exactly is the customer experience worth? Find out in this month's What Are You Thinking blog post.

Rethinking the Value You Offer Customers
Are you and your business creative enough? Integrators need to rethink what their products and services mean to customers, and look to create more value.

What Are You Thinking… Still Marketing With Press Releases?
The integrator's press release has seen its best days. Learn newer, better options for self-promotion in this month's 'What Are You Thinking' blog post.

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

How to Transition Existing Clients to Services
To begin positioning managed services to your customers, speak to pain points.

Adapting Your Sales Strategy for Service Revenue
Learn to rethink value and differentiation, fine tune your sales pitch, and adjust your compensation plan for the transition to a service-based business model.

Are We There Yet? Ask Your Salespeople
If you haven’t done so already, it’s time to push quality over quantity throughout your sales process and rethink the path to a project’s success.

Is Content the New Sales Call?
You've heard it before: content marketing beats the pants off of advertising. Now Google has more evidence of this phenomenon.

How GDP Shrinkage Affects an Integrator Like Me
What might have caused the shrinking GDP... and can you use it to your advantage?

How to Speak HDMI, HDBaseT and Cat 5 to Clients
Integrators share connectivity sales tips for HDMI, HDBaseT, Cat 5 and more.



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Flashback Friday: 7 Spooky Technologies (Still?) Frightening CIs

For this week's edition of Flashback Friday, take a look at what technologies were giving installers and manufacturers the willies just one year ago. AVB, HDBaseT, 4K, wireless video ... are you any more comfortable with these technologies in 2014?

Western Digital Expands Purple Line of Surveillance Hard Drives
24 High-Tech Halloween Costumes
Audio-Technica Presents ‘How to Mic a Zombie’
10 Cable Commandments of the HDBaseT Installer
View more news
Flashback Friday: 7 Spooky Technologies (Still?) Frightening CIs

For this week's edition of Flashback Friday, take a look at what technologies were giving installers and manufacturers the willies just one year ago. AVB, HDBaseT, 4K, wireless video ... are you any more comfortable with these technologies in 2014?

24 High-Tech Halloween Costumes
Advanced Places Projection in Back, Control Up Front
Digital Signage Gets Spooky at 14-Acre Sports Complex
Inside Atlanta’s High-Profile Security Control Rooms
View more photo galleries
White Paper:
5 Ways to Profit While Saving Clients’ Money on Utilities

How integrators can leverage power management, lighting control, HVAC, uninterruptable power supplies and room management systems increase revenue while offering customers solid ROI.

White Paper: Campuses Banking on Emergency Notification, Upgrades
Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
View more papers or webcasts



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