Sales & Marketing


Top Story in Sales & Marketing

The Commercial Integrator’s Dilemma: Do I Sell or Do I Grow?
The economy is changing, technology is evolving and standing still is not an option. The owners of mid-market commercial integration firms must choose between several financial paths, including investment in growth, engaging in M&A activity and cashing in.

Sales & Marketing Features

Furniture Dealer Adds AV, Wins Projects Before You Know They Exist
After adding AV three years ago, high-end B2B furniture dealer Intereum uses its...
2016 CI: State of the Industry Report
The AV integration industry has settled into slow-and-steady growth but those that don’t...
6 Ways To Go ‘Old School Retail’ This Season
Integrators with private appointment-only showrooms should consider opening on Black Friday or Small Business...


All Entries Filed in Sales & Marketing

Selling Services Is About to Get Easier with This SYNNEX Program
SYNNEX's Field Services Program under its SERVICESolv group helps to increase the speed in which resellers can respond to their customers with pricing and the scheduling of services.

3 Ways Hosted Video Surveillance Can Be a Champion for Dealers
Cloud-hosted video solutions can benefit dealers with a monthly service model, ease-of-installation, and the same IoT integration opportunities it promises customers.

The Commercial Integrator’s Dilemma: Do I Sell or Do I Grow?
The economy is changing, technology is evolving and standing still is not an option. The owners of mid-market commercial integration firms must choose between several financial paths, including investment in growth, engaging in M&A activity and cashing in.

People & Places: Solarfective Products Limited Acquired by Legrand
CI takes a look at the latest news in the industry: Legrand announces that it has acquired Solarfective Products Limited, expanding its shading portfolio to commercial markets, Roland joins forces with V-MODA, AVAD announces new leadership roles and hires, and more.

Here’s a Quick Way to Peek Inside IT Directors’ Heads
As VP of VAR sales for IT solutions distributor D&H, Peter DiMarco gets a clear view of what IT integrators want to sell and what IT directors want to buy. He shares his insight.

Not Promoting Your Company May Be Costing You Smart Candidates
Today’s job seekers are like consumers shopping for a career, which means that companies need to work on and promote their career brands.

If You Don’t Recognize this Technology’s Potential Now, You’ll Regret It Later
Virtual reality offers more than just entertainment--it's a new potential solution for integrators to offer end-users and could even mean recurring revenue.

Secrets to Incorporating OLED Into Your Business Model
Garry Wicka, LG Electronics USA’s B2B senior director of marketing for commercial displays, explains the opportunities OLED presents to integrators and shares some advice as to how integrators can incorporate the new technology into their business models.

InfoComm Study Unveils What Matters Most to Health Care End Users
InfoComm's Vertical Markets End-User Perspective Studies shed light on health care trends integrators want to know about.

LG’s Partner Program Aims to Help Integrators ‘Grow within LG’
Based on feedback from integrators, LG PRO offers management resources, insights and rapid support in sales, technical, training and marketing.



  • Latest
  • Blogs
  • Photos
  • Resources
Back to School: 25 Popular Educational Solutions for This School Year

Interactive whiteboards, wireless presentation systems, full-range ceiling speakers and laser projectors are just a few of the education solutions on the market to help schools and universities solve learning challenges during the 2016-2017 school year.

This Never-Been-Done-Before LED Installation Is Transforming Shoppers’ Experiences
12 of Forbes’ 100 Richest Tech Billionaires Who Have Ties to AV
40 CI Influencers Under 40: Class of 2016
Jaguar: The Art of Projection Mapping
View more photo galleries
White Paper:
Your #1 Source for Expanding Your Recurring-Revenue Practice

Adding to your service offering is challenging. We get it. ConnectWise has helped countless technology solution providers reconfigure their business for the future by adding new practice areas and building monthly recurring revenue.

Webcast: Discover the Secrets of Leveraging Third-Party Labor
Webcast: How to Build Your Broadcast Technology Capabilities
White Paper: Ignorance, Defiance on ADA Compliance Among Regulatory Nightmares
White Paper: Secrets to Installing Outdoor Audio-Video Safely
White Paper: New Standard Revs Up Networking Game
White Paper: 7 Tips for Rolling Out University Digital Signage
White Paper: From Chaos to Control - Your Guide to Business Efficiency
View more papers or webcasts


Recent comments

Excellent summary Mike.. in particular that the size and prominent placement of video walls and tiled displays…

Posted by LyleBunn on 2016 08 22 · commented on
'Q & A: Mvix Explains Why You Should Choose Video Walls Over Digital Signage'.

IMS Technology Services has the privilege of making the list for the 5th year in a row.  This year #4532. …

Posted by Michael Shinn on 2016 08 21 · commented on
'Herman Integration Services Named No. 110 on the Inc. 5000 2016 List'.

Congrats to the entire 40 Under 40 Class of 2016.

Posted by Christopher Neto on 2016 08 17 · commented on
'40 CI Influencers Under 40: Class of 2016'.

Thank YOU. It was a lot of fun. And congrats on having the most brightly colored beer.

Posted by Tom LeBlanc on 2016 08 16 · commented on
'The Evolution of Media: Why It Matters to the Industry'.