Sales & Marketing


Top Story in Sales & Marketing

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

Sales & Marketing Features

Meet the New Editor of TechDecisions: Me
How (with your help) CI will build connections and spur dialog between integrators, consultants...
Elusive Service Revenue: The Key to Sustaining Success
It was clear at 2014 NSCA BLC that integration firms understand how important the service...
5 Tips for Creating Unparalleled Customer Experiences
All companies claim that customer support is a top priority, but how many are...


All Entries Filed in Sales & Marketing

What Are You Thinking… Not Managing Your Customers’ Experiences?
What exactly is the customer experience worth? Find out in this month's What Are You Thinking blog post.

Rethinking the Value You Offer Customers
Are you and your business creative enough? Integrators need to rethink what their products and services mean to customers, and look to create more value.

What Are You Thinking… Still Marketing With Press Releases?
The integrator's press release has seen its best days. Learn newer, better options for self-promotion in this month's 'What Are You Thinking' blog post.

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

How to Transition Existing Clients to Services
To begin positioning managed services to your customers, speak to pain points.

Adapting Your Sales Strategy for Service Revenue
Learn to rethink value and differentiation, fine tune your sales pitch, and adjust your compensation plan for the transition to a service-based business model.

Are We There Yet? Ask Your Salespeople
If you haven’t done so already, it’s time to push quality over quantity throughout your sales process and rethink the path to a project’s success.

Is Content the New Sales Call?
You've heard it before: content marketing beats the pants off of advertising. Now Google has more evidence of this phenomenon.

How GDP Shrinkage Affects an Integrator Like Me
What might have caused the shrinking GDP... and can you use it to your advantage?

How to Speak HDMI, HDBaseT and Cat 5 to Clients
Integrators share connectivity sales tips for HDMI, HDBaseT, Cat 5 and more.



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Tales of the Mentors Who Made Us Who We Are

CI, along with InfoComm, NSCA's Chuck Wilson and Zdi's Jay McArdle, takes a step back to appreciate the mentors who get young, tech-savvy professionals excited about a career in the integration industry.

Redefining the Control Systems Programmer
An AV Guy's Guide to Talking IT
What Are You Thinking… Seeking RMR From Yesteryear’s Trends?
5 Strategies for Selling and Renewing Service Plans
View more blog posts
Flashback Friday: 7 Super-Scary Wiring Scenarios

Chances are, when this story was published one year ago, you didn't learn anything from our Halloween-themed gallery of scary wiring scenarios. But hopefully it made you feel great about your own company's wiring techniques. Check it out for this week's edition of Flashback Friday.

InFocus LiteShow 4 Transmits Digital Content to Projectors & Displays
ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade
How Boston College Gets Fans off Comfy Couches, onto Metal Benches
Top 10 Dante-Enabled Products
View more photo galleries
White Paper:
Campuses Banking on Emergency Notification, Upgrades

A survey from CI sister publication Campus Safety shows that one in two campus protection professionals say their institutions plan on or are considering deploying new/upgraded emergency alert solutions in the next year.

Webcast: Unscrambling Your AVB, HDBaseT Questions
White Paper: Technology Brief on Control Rooms
White Paper: The Voice: How to Design Emergency Communication Systems with Announcements
White Paper: Digital Signs of the Times
White Paper: A Snapshot of the Onsite Freelance & Contractor Workforce
Webcast: 7 Ways an Integrator Can Save Clients Money on Utility Costs
White Paper: 3 Dazzling LED Panel Implementations
View more papers or webcasts



Recent comments

I am a co-leader for my local ACE Mentor Program here in central Florida.  It is a very rewarding program…

Posted by Jim Landis on 2014 10 24 · commented on
'Tales of the Mentors Who Made Us Who We Are'.

This set really looks amazing, display walls everywhere!

Posted by Chanan Averbuch on 2014 10 23 · commented on
'ESPN Makes Digital Splash with Eye-Popping SportsCenter Upgrade'.

This device is just awesome. It expands line that includes access control and CCTV camera solutions to offer…

Posted by Nishad Hasan on 2014 10 20 · commented on
'Seco-Larm Launches HDMI Product Line'.

Thanks for your comment, Alan. I understand and appreciate your frustration about the pictures and belief…

Posted by D. Craig MacCormack on 2014 10 14 · commented on
'Inside Look: Long Island Railroad's Hiperwall Command Center Unveiled'.