Sales & Marketing


Top Story in Sales & Marketing

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

Sales & Marketing Features

Meet the New Editor of TechDecisions: Me
How (with your help) CI will build connections and spur dialog between integrators, consultants...
Elusive Service Revenue: The Key to Sustaining Success
It was clear at 2014 NSCA BLC that integration firms understand how important the service...
5 Tips for Creating Unparalleled Customer Experiences
All companies claim that customer support is a top priority, but how many are...


All Entries Filed in Sales & Marketing

5 Marketing Predictions for Integrators in 2015
Integrators hoping to see a better ROI from marketing efforts in the new year should check out these five emerging trends in the business.

Bridging Generational Gaps at CI Summit 2014
AV Nation’s “live from CI Summit” podcast delves into 4K, net neutrality, generational leadership and other conference topics.

InfoComm Expanding Global Reach
InfoComm International's push to increase memberships and bring exceptional experiences around the world is bearing fruit.

What Are You Thinking… Not Managing Your Customers’ Experiences?
What exactly is the customer experience worth? Find out in this month's What Are You Thinking blog post.

Rethinking the Value You Offer Customers
Are you and your business creative enough? Integrators need to rethink what their products and services mean to customers, and look to create more value.

What Are You Thinking… Still Marketing With Press Releases?
The integrator's press release has seen its best days. Learn newer, better options for self-promotion in this month's 'What Are You Thinking' blog post.

A Case for Showrooms Making, Not Wasting, Money
Hard to envision technologies like unified communication and collaboration lend themselves to showroom selling, but the long-abandoned showroom concept is beginning to -- slowly -- re-emerge.

How to Transition Existing Clients to Services
To begin positioning managed services to your customers, speak to pain points.

Adapting Your Sales Strategy for Service Revenue
Learn to rethink value and differentiation, fine tune your sales pitch, and adjust your compensation plan for the transition to a service-based business model.

Are We There Yet? Ask Your Salespeople
If you haven’t done so already, it’s time to push quality over quantity throughout your sales process and rethink the path to a project’s success.



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