Without a reliable content management system, an otherwise beautiful high-resolution digital signage display is just a big black box.
That is especially evident at Digital Signage Expo (DSE) 2016 in Las Vegas, where content management software is literally running the show.
We’re seeing manufacturers branch out into more dynamic, flexible and interactive content that ranges from totally hands-off for the customer to remotely managed by integrators or end users themselves.
A big theme at DSE this year is cloud-based content delivery. CL!CK Content Creator is a DIY cloud application that lets you produce videos and digital signs for free. Social content is also on display as digital signage software systems like Enplug and Vixi compete to bring social apps like Twitter and Instagram to the viewer in the best possible way.