Coming soon to a National Amusements theater near you: Christie.
The company recently signed an exclusive deal with National Amusements “to deliver digital in-theater advertising and promotional content through its Christie Experiential Networks (CEN) displays” in lobbies across the U.S.
The agreement is the latest in CEN’s expansion across North America, according to the company’s press release announcing the agreement.
Christie has done more than 50,000 installations worldwide in the digital cinema projection market. The company “is also a player in premium cinema sound” with Christie Vive Audio, while its network operations center monitors more than 32,000 devices, including nearly 4,000 digital cinema screens and 4,700 screens of on-screen advertising.
CEN’s agreement with National Amusements “significantly increases its footprint in top DMAs in the Northeast,” according to the press release.
“Christie will deploy its Christie Experiential Networks (CEN) in National Amusement lobbies through Christie’s Global Professional Services division, which specializes in site survey analysis, solutions architecture including installation and the monitoring of the network through one of its five Christie Network Operations Centers,” says Kevin Romano, executive VP of Allure, the Christie company that will deliver the solutions.
Christie will “work closely with National Amusements to integrate its ad-based network into the exhibitor’s visually striking theater lobbies,” according to the press release.
These installations “will feature interactive and 3D content delivered on brilliant, animated digital posters and experiential displays, ranging from stand-alone units to award winning hero walls with digital panels arranged in an 8-foot-high-by-14-foot-wide herringbone pattern.”
The displays “will demonstrate Christie’s proven expertise in delivering sophisticated, highly effective advertising campaigns using the latest innovations in digital technology to engage with theatre audiences and enhance exhibitors’ competitive advantage and revenue streams,” according to the announcement.
“Selecting the Christie Experiential Network for National Amusements’ U.S. theaters emphasizes our commitment to lead the exhibition industry with the newest technological advancements,” said Shawn Sullivan, VP of U.S. and international business and legal affairs at National Amusements.
“Digital technology has launched a revolution in the entertainment industry and, with this solution, we will introduce a whole new level of customer engagement that will further enhance the guest experience in our state-of-the-art cinema spaces.”
National Amusements has been a leader in 3D and immersive audio installations as well as developing full-service dine-in, luxury concepts. National Amusements recently became the only cinema on the east coast to feature MX4D Motion EFX technology.
Additionally, Showcase XPlus, its premium large format experience, has been rolled out in theatres across the U.S., U.K. and Brazil and combines next generation Dolby Atmos sound, wall-to-wall screens, advanced digital projection and fully reclining reserved seating. The company’s U.S. operations include theatres in Connecticut, Massachusetts, New Jersey, New York, Rhode Island, and Ohio.
“Today’s tech-savvy audience demands the complete entertainment package, from the moment they step inside the lobby to the closing credits of their favorite movie,” said Romano.