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Kicking It Off: Solidifying a Soccer City with Digital Signage at Lynn Family Stadium

The new open-air soccer stadium needed digital signage to provide game time updates, wayfinding, event messages and menu boards.

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Kicking It Off: Solidifying a Soccer City with Digital Signage at Lynn Family Stadium
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Lynn Family Stadium, which opened in 2021 in Louisville, Kentucky, is the largest soccer-specific stadium in the region with seating for 11,600 fans and a maximum capacity of 15,304. Home to Louisville City Football Club of the USL Championship and the NWSL’s Racing Louisville Football Club, the stadium boasts eight bars, 18 luxury suites, premium seating amenities like club and loge seats along with ledge tables and a safe-standing supporter section.

As a stadium that hosts the biggest soccer games in the area along with other community festivals and events, the venue needed world-class technology and digital signage that would pump pump both energy and sound quality into the venue.

A Variety of Content Needs

As a brand new stadium build with no existing technology, IT and AV integrator Strategic Communications started from scratch. Alongside the builder, they consulted on a number of content needs including wayfinding solutions, live game feeds, menu boards, and selected Sharp/NEC as its display provider.

The stadium would need to provide live game streaming so visitors walking along the outer ring of the stadium don’t miss a beat when they aren’t in their seats. Each of the 18 luxury suites would need a display showcasing a live feed of the game, as well as the stadium locker rooms and training facilities for players and coaches not on the field.

The stadium’s restaurants and bars would also need digital signage for its ever-changing menus and seasonal specials. All displays would also need the ability to switch to wayfinding and messaging content for non-game time announcements, including concert or festival branding and even emergency alerts. Further, with two soccer teams calling this stadium home, the display content would need to be easily adaptable for either team’s branding.

Digital Signage Solutions

After working with experts from Sharp/NEC, Strategic Communications and the client selected 125 NEC Multisync E Series displays in varying sizes that would be installed throughout the stadium.

Additional solutions included:

  • (65) 43-inch E437Q displays installed in the stadium’s luxury suites
  • (34) 50-inch E507Q displays, (12) 55-inch E557Q displays, and (14) 65-inch E657Q displays installed in the bars and restaurants as digital signage and game streams, with a number of displays spread outdoors in between the four corners of the stadium.

Quality Performance and Warranty Guaranteed

Strategic Communications’ decision to use NEC displays was two-fold— not only did they know they would get the best quality and performance in a display, but the products come backed with a three-year warranty, an essential offering for the brand new stadium build to ensure a good return on its investment.

The commercial-grade Multisync E Series displays offer direct LED backlighting, reducing power consumption while localized dimming gives a greater dynamic contrast ratio. As an open-air stadium that hosts events all year round, the visibility of displays is a factor. To combat periods of ambient light throughout the day and sun shining into the stadium during different months of the year, it was crucial to choose a display that can showcase bright, sharp imagery and messaging and won’t become washed out no matter how much light it is exposed to.

The E Series displays also provide 4K UHD resolution for high visual acuity. Its integrated multimedia USB player makes digital signage simple and easily adaptable for various content needs and a thin bezel maintains aesthetics. The E Series displays also have built-in NTSC/ATSC analog or digital tuner allowing for high-definition broadcast capabilities and their low-profile 10W speakers enhance the stadium experience with superior sound.

A City Centerpiece

Now equipped with digital signage throughout, the Lynn Family Stadium is poised to host a multitude of different events and sports teams for years to come. The venue’s digital signage provides vital game time updates, wayfinding, event messages, and menu boards in an open-air setting. The stadium now acts as a showcase “billboard” for Butchertown and Louisville with thousands of people driving past it daily.

For additional photos of the digital signage project at Lynn Family Stadium, click on “view slideshow” in the upper right corner.