22Miles, the Peachtree Corners, Ga.-based provider of experiential 3D wayfinding and digital signage technology, recently partnered with Emergen Research. Together, they produced a comprehensive trend analysis and forecast for the digital signage software market. Emergen Research is, of course, a market research company specializing in emerging technologies.
The report finds that the digital signage market for North America, Europe and the Asia-Pacific regions was valued at $1.67 billion in 2022. Moreover, it predicts that the market will exceed $7 billion by 2032. Indeed, the report forecasts an annual growth rate of 21.3% through 2032.
Digital Signage Adoption Accelerating
“Innovations in CMS solutions are accelerating digital signage adoption at a dizzying pace,” Thuy LeDinh, director of product marketing for 22Miles, says. LeDinh adds, “We partnered with Emergen to give our integrator partners a comprehensive understanding of the digital signage software landscape so they can capitalize on the opportunity.” According to LeDinh, “This study will give solution providers the data they need to scale their portfolios, establish benchmarks, validate sales objectives, and evaluate their own pricing and service strategies to serve a range of customers and projects.”
The report offers regional and country-by-country forecasts, including vertical market segmentation for each area. North America remains the largest market, with over 40% of the market value. Although Europe is the smallest market currently, it is also the fastest growing, with a forecasted annual growth rate of 17.3%.
Digital Signage Software by Vertical Market
In addition, the research finds that corporate applications make up the largest share of the digital signage software market, clocking in at 21%. The top five vertical markets are corporate, retail, education, restaurants and healthcare. Together, they make up nearly 75% of the total marketplace:
| Vertical | Value in USD (Millions) | Share of market in 2022 |
| Corporate | $ 342.20 | 21% |
| Retail | $ 281.40 | 17% |
| Education | $ 234.40 | 14% |
| Restaurants | $ 197.80 | 12% |
| Healthcare | $ 179.20 | 11% |
| Other | $ 432.20 | 26% |
The report concludes with a competitive landscape survey of leading providers in the digital signage software marketplace, including company profiles, product insights, performance analysis and pricing for the top companies in the space by market share.
The full report is available as a free download for a limited time. Just check out the 22Miles website.
