Pros & Cons of Strategic Business Alliances

For integrators there are benefits and pitfalls to partnering with architects, consultants, contractors, electricians, engineers and manufacturers. >

Daniel Newman
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Over the past few years we have seen a shift in the commercial integration business. Like most industries, we have been impacted by the changing external environment.

As business became a bit scarcer due to shrinking budgets and nixed capital projects, we saw new competitive forces such as electrical and voice/data contractors begin to aim at the commercial integrator business.

With shift can come fear, but with change we also often find opportunity.

While some of the new competitors are choosing to go at it alone, many are not. Diversification during a tough economic time may seem appealing to some, but others are clinging tightly to their core businesses.

We all know that system integration is complex work and isn’t something companies can pick up over night. This expertise, when paired with the right partner, can yield more business opportunities for your company.

Every partnership has unique aspects to it and depending on your company’s direction, some may work better than others. Here are several key partnerships to consider pursuing along with some key considerations for each.

Click here for 7 Key Partnerships to Consider.

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About the Author


I am a principal analyst of Futurum Research and CEO of Broadsuite Media Group. I spend my time researching, analyzing and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation and the experience economy are changing how business is done. Bringing together the technology layer with the human layer, I seek to solve the biggest challenges that companies have today; how to grow, scale, change and adapt to a world where technology and media shift at breakneck speed. So what does this mean? It means that I spend my life learning about what drives people to adopt new technology so I can share those secrets with companies that are ready to take their business to the next level. From keynoting on the world’s largest stages to weekly insights on Forbes, MarketWatch and our owned media properties, my goal is to provide our clients with what they need to know to out innovate and turn disruption from threat, into a business model for success.

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