When it comes to impressing customers, immersive experience centers tend to do the trick.
That’s why Pennsylvania construction management firm Alvin H. Butz, Inc. decided to up its in-house presentation game and create its Immersive Technology Center to show clients in 3D how their building is going to look before construction gets underway.
“As construction managers, it’s important to be able to give a realistic depiction of how a building will look when finished to the end users,” says to Margaret E. McConnell, enterprise marketing manager, Alvin H. Butz, Inc. “They may not be familiar with construction but are going to be using that facility every day.”
In order to make an impression on clients, the company was in need of a solution that would be impressive, immersive and impactful.
Keeping in mind the need to create an immersive experience, as well as the amount of ambient light within the facility, a rear projection solution was chosen as the best option for the space.
For the projector, an NEC PH1202HL laser-phosphor unit was selected. The projector was positioned just above seated height and angled down to provide a more immersive experience. This required a screen that could handle high resolution without hot spotting.
Alvin H. Butz, Inc. chose to integrate a Draper IRUS screen. This solution provides image uniformity top to bottom and from center to corner, free of hot spots. The 180-degree viewing angle also allows clients to see what’s on screen from anywhere in the room.
To achieve the 180-degree viewing angle, the projector angle had to be just right. That’s where Draper’s RPX/Precision solution came into play.
The RPX/Precision solution offers precise image projector alignment and fine tuning capabilities to provide isolated adjustment of a projector in all six axes: height, front-to-back position, side-to-side position, pitch, roll and yaw. [related]
“The system has been very impressive to those we’ve brought into the Center, not only in the size of the screen, but in the technology behind it,” McConnell says. “The picture is vivid and clear. Our customers are always wowed when we bring them into this space.”
In addition to giving prospective clients a look inside a building’s design, Alvin H. Butz, Inc.’s Immersive Technology Center will also be used to demonstrate the company’s expertise in new technologies and how they can identify issues and potential solutions in 3D before construction even starts.
