SNA Displays Powers Digital Billboard for Auto Center

Published: 2023-04-07

A large, dual-faced digital pylon for the Puente Hills Auto Center, a group of car dealerships in the Puente Hills area east of L.A., featured an upgrade of EMPIRE Exterior LED display technology from New York City-based SNA Displays.

The digital pylon signs can be read from both east and westbound lanes of Pomona Freeway (Route 60). It also features digital-out-of-home (DOOH) content, says SNA Displays. This content comes with a heavy focus on car brands within the auto center. These include Maserati, Alfa Romeo, Land Rover, Jaguar and more.

Installing the Solution

LED billboard displaying cars available for sale.Electra-Media, Inc. (EMI), which managed and serviced the auto center’s original freeway structure more than 15 years ago, oversaw the digital enhancement project. Here, it selected a 16 mm pixel pitch for the new double-faced LED billboard. For the upgrade, EMI also secured 100% funding from the City of Industry in southern California. With this, the company completed a full revamp of the sign with new, state-of-the-art SNA Displays LED technology. EMI also redesigned and modernized brand panels and performed a total structure repaint, without any foundational changes.

According to a statement, Blake Sign Company provided sign installation services.

A Worthy Investment

LED Billboard by SNA Displays featuring the Volvo logo.“Puente Hills Auto Center is the perfect example of how proper upkeep every seven to 10 years can expand the lifetime of your sign indefinitely. And keep your greatest advertising asset generating revenue for your business for years to come,” says Rod Wilson, chief executive officer at EMI.

Both LED display faces are 19-feet-and-8-inches high by 36-feet-and-9-inches wide. Moreover, they process a total of 525,000 pixels. The upgraded pylon also includes new LED channel lettering and a series of illuminated tenant cabinets. This is especially for dealerships within the auto center.

Also Read: SNA Displays Continues Upgrade for Blue Jackets’ Nationwide Arena

“It’s more important than ever for digital billboard owners, particularly those located close to busy highways, to upgrade their display technology to improve the clarity and quality of their message,” adds Raymond Jonathan, project manager at SNA Displays. “Whether it’s a technology refresh or a new installation; we approach each job with the mindset of ensuring our client gets the most from their video-display investment.”

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