Peavey Commercial Audio Partners with Midwich Group

Peavey Commercial Audio has announced that Midwich has become a new UK distributor for the company’s Architectural Acoustics, Crest Audio, MediaMatrix and Peavey sound reinforcement lines.

Dan Sait

Through its RW Salt audio division, the Midwich Group will offer Peavey Commercial Audio‘s analogue, digital DSP and audio networking lines plus the full range of PCA’s power amplification products.

Midwich will also provide Peavey’s sound reinforcement and audio accessories products including the new HIsys active speaker range and compact portable PA options.

Peavey Commercial audio’s operations manager, James Kennedy, says: “Our partnership with the Midwich Group is an important move for Peavey Commercial Audio in the UK. Midwich, with their RW Salt division, brings an extensive customer base within sectors spanning houses of worship, nightclubs, corporate AV, retail through to arenas. Midwich are perfectly placed to help us expand our reach and visibility into these and many other vertical markets.”

The partnership brings with it access to products ranging from the popular audio networking solution MediaMatrix, found in some of the most prestigious installs in the world, right through to affordable compact mixers used in schools.

Peavey’s MediaMatrix solution has recently been installed at Ascot Racecourse – the venue for Midwich’s annual event Technology Exposed, meaning that visitors to the show will have the opportunity to get behind the scenes to see the product up close.

Alison Charters, audio product manager at Midwich, says: “Peavey are one of the largest manufacturers of professional audio equipment in the world and this new partnership is a perfect fit for all concerned – we are thrilled to welcome Peavey to the RW Salt stable. Peavey’s terrific product portfolio fits seamlessly into our audio offering and we are confident that, with our wide network of business partners, we have the required connections to drive their range of solutions in suitable audio markets. We look forward to what I’m sure will be a highly successful, long term partnership.”

Peavey Commercial Audio products and accessories are available from RW Salt effective immediately. The company also provides technical support, sales, marketing and training for the entire Architectural Acoustics, Crest Audio, MediaMatrix and Peavey sound reinforcement lines. The RW Salt team can be contacted on 0161-868-1240.