The advertising world puts a lot of stock in color.
After all, color is powerful. It shifts moods, sways buyers, and evokes a visceral response.
It is also valuable. Color builds brand identity. From the iconic red and yellow on a McDonald french fry sleeve to the red of a Coca-Cola can and the perfect robin’s egg blue of Tiffany’s jewelry box, customers associate certain hues and shades with a specific brand.
To ensure more exacting color specifications, the design industry has long relied on the Pantone Colors standard. In the last couple of years, designers and creatives have benefited from even better visualization throughout the design process with Pantone Validated monitors.
Pantone Validated means the monitors “meet the company’s requirements in the simulation of the full set of Pantone Colors,” said Claire McLin, senior product manager for enterprise collaboration solution & Google Jamboard at BenQ America Corp.
The evolution of technology “has also shifted expectations in new areas,” she said, with color playing an even greater role in the design and production processes of not only print and manufacturing but also in digital signage.
Today, digital signage is a critical component of brand awareness, with reports predicting the market to grow to $19.44 billion by 2027.
Up until now, however, how the final digital signage campaign appeared in stores and businesses depended on the display’s specs, calibration, and input, which all could vary greatly, creating dismal impact and resulting in an off-brand campaign.
How BenQ SL02K Became Pantone Validated
BenQ’s SL02K Series displays became the world’s first Pantone Validated family of professional digital signage displays for 24/7 hospitality, retail, and corporate applications.
“Achieving Pantone Validated status requires rigorous testing and product adjustment until it meets the qualification and grading standards in terms of its three-dimensional color gamut with respect to the Pantone Matching System, including luminance and chromatic extent,” said McLin.
After years of analysis and collaboration, the SL02K successfully achieved these exacting standards. The series joins other color products like photo, graphic design, and gaming monitors, tablets and 3D printers in meeting Pantone Validated requirements.
In addition, BenQ’s X-Sign CMS software, which allows users to design, manage and play content using one utility, features Pantone library content that is always up to date via the Pantone API.
Businesses can create digital signage content by selecting Pantone colors with confidence that the color of their content will be faithfully represented and produced on their BenQ SL02K displays.
“Both of these solutions are part of a continuing mission to meet customer expectations and deliver on the value of uncompromising color in the advancing digital signage market,” said McLin.
“From the design process to final presentation, the details and hard work invested in creating a stellar campaign are not lost since they are supported throughout with Pantone Validated monitors and displays,” she said.
“Now retail stores, hotels, and businesses can ensure the color content that they approved appears as it was designed. And the color of that fry sleeve, soda can, or ring box? It looks the same onscreen as it does in person,” said McLin.
