BrightSign announces BrightLink and BrightMenu to help retailers, restaurants and other businesses safely operate in the face of new health regulations brought on by the COVID-19 pandemic.
BrightLink is a new touchless solution that eliminates the need to physically engage with touch-interactive digital signage. By scanning a QR code, customers transfer control of the experience to their phones to browse or interact with content as they normally would.
BrightMenu uses very similar BrightSign technology, but delivers a one-way experience whereby patrons scan a QR code and receive the restaurant’s menu on their mobile device – no internet connection, no app to download, and no printed menus.
Touchless Control for Retail
The BrightLink solution addresses many of the sectors hardest hit by COVID-19 – retailers in particular, but also higher education, museums, amusement parks and other settings where touch screens were previously in use.
As a phased re-opening of the economy takes shape, customers will bring a heightened awareness of safe hygiene, gravitating to proprietors that take steps to curtail pathogen spread in their places of business.
“COVID-19 gave us pause to think creatively about how our platform and our core technologies can be applied to help businesses operate under today’s very unique circumstances,” said BrightSign CEO Jeff Hastings.
“Allowing customers to browse and control content via their phones is a natural way of empowering them to enrich their shopping and leisure experiences, while slowing virus spread by eliminating contact with high-touch surfaces.”
Touchless Menu for Restaurants
Restaurants face their own unique set of challenges as they resume dine-in operations. With communal menu usage now discouraged or prohibited, proprietors seek alternatives to reduce the cost and waste of single-use printed menus.
BrightMenu makes it possible for customers to scan a QR code with their mobile phone and browse the full menu.
Additionally, restauranteurs can promote daily specials and invite patrons to join the restaurant’s frequent diner program, all from within the menu interface on the customer’s phone.
Click here to learn more about BrightSign’s solutions.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!