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SNA Displays 10.7-million-pixel LED Lights up Manhattan

SNA Displays activated an LED display with 10.7 million pixels on the northeast corner of 42nd Street and 8th Avenue.

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SNA Displays 10.7-million-pixel LED Lights up Manhattan

Image courtesy of SNA Displays.

SNA Displays’ newest LED display was recently activated on the northeast corner of 42nd Street and 8th Avenue. The display was manufactured for E Walk Retail, a four-story, 200,000-square-foot hotel and retail complex.

SNA Displays manufactured the two-screen digital display. According to the company, it is the largest digital display outside of the Times Square district.

Out-of-home (OOH) media company BIG Outdoor revealed that it owns and operates the new display system. It also manages all media sales and content scheduling.

“BIG Outdoor is very excited to bring this incredible asset to market on one of the busiest intersections in New York City,” said Bill Tagliaferri, executive vice president of real estate at BIG Outdoor. “This project is yet another example of great teamwork and collaboration with all of our valued partners.”

The two faces of the massive corner display make up approximately 7,500 square feet of digital-out-of-home (DOOH) canvas, meeting at a 90-degree angle. This provides ample visibility for several blocks along both 42nd Street and 8th Avenue. In total, the E Walk Retail LED display contains almost 10.7 million pixels.

Sensory Interactive led the project development efforts for the enormous LED advertising display from SNA Displays’ EMPIRE™ Exterior series. The display sports an 8.0 mm pixel pitch and replaces a much smaller, lower-resolution digital. Plus, it sits directly opposite the Port Authority Bus Terminal.

SNA Displays custom built 49 large subframe sections to accommodate the building features for quick and efficient installation. The New York-based sign company North Shore Neon then installed the display. The company also evaluated and repurposed existing infrastructure to custom-fabricate attachment points, truss members and bracing.

Additionally, Analog Way provided Aquilon processing to help deliver stunning visuals on the LED.

“Our partnership with BIG Outdoor, Sensory Interactive, and North Shore Neon has proven successful yet again,” said Mikell Senger, project manager for SNA Displays. “The attention to detail we all bring to the table is what contributes to the success of these complex, intensive projects – from the conceptual design phase, to fabrication, to the final result. It makes me proud to showcase everyone’s hard work to the world.”