“The Cobbler’s kids have no shoes.” Many of us are familiar with that old saying.
Simply put, it means you’re just so busy serving your client base that you forget to take care of your own needs, and it’s something companies in every industry are guilty of all too often.
Systems integrators are no exception. Working with a laser focus on their trade, they often neglect to take advantage of the technology they integrate every day for the benefit of their own business operations.
However, I prefer the “practice what you preach” mentality as it relates to our business. Its positivity not only keeps individuals and businesses both on point but also instills a sense of pride in the services rendered. If trust is the foundation of relationships, practicing what you preach goes a long way toward building trust and succeeding in business.
At Diversified, practicing what we preach is paramount to our success. As a technology solutions provider, we design, build and manage solutions for clients across the globe. Many of these solutions are integral parts of our client’s day-to-day business practice, as well as our own.
Unified communications and digital signage immediately come to mind as solutions whose communication and collaboration powers are rarely harnessed to their full potential, if at all, by our industry. AV integrators have been preaching the efficiency, productivity and effectiveness of UC for years, yet how many truly implement it and enjoy the benefits themselves?
Diversified has adopted all forms of video conferencing, even partnering with leading vendors to design and deliver our own cloud-based codec solution, Visual Huddle. Unified communication comes in many forms and our strong relationships with technology leaders allow us to adopt the tools for best practices in communication and training.
And although digital signage has gained tremendous adoption over the past few years, it’s rarely seen in the halls of system integrators’ offices. As businesses in every market take advantage of digital signage networks for HR, marketing, and general corporate communication, our business should be no different.
Demonstrating products and technology is effective, but true learning is about doing.
While having a network operations center that exclusively manages content certainly helps our organization, this great communication medium can easily be adopted by businesses both large and small. Our video walls and monitors displaying important content across our offices are high visibility tools that instantly convey our brand and services to all that see them.
If we, as an industry, believe our solutions are best for our clients, then why don’t we put the technology to work for ourselves? This brings me directly back to practicing what we preach. At Diversified, we believe in the technology we integrate and employ video-centric solutions for our meetings across the country.
Demonstrating products and technology is effective, but true learning is about doing. When you use a product or technology every day, you become an expert in both its strengths and its weaknesses, better preparing you for success.
But what’s really exciting are the benefits gained from adopting the tools and incorporating them into the business process.