COVID-19 Update

One Meeting Planner’s Challenge Post COVID – the Answer is Short

At a recent gathering of professional meeting planners, they tapped into my AV industry experience to discuss how to keep people socially distanced but not have to rent a ton more meeting space while providing a great AV experience. I told them the answer was short… short throw!

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One Meeting Planner’s Challenge Post COVID – the Answer is Short

I recently had the privilege to be involved in a meeting planner’s conference with a mix of agencies and in-house corporate planners to discuss the business of getting back to in-person meetings. Part of my role at Almo is to help plan and produce our own E4 Experience traveling show among dozens of other smaller tradeshows, events and summits with the help of an amazing events team. As the turmoil of COVID continues to linger, we all compared notes about “how are we going to do it… and SAFELY?”.

One major expense for any event is the rental of the meeting space — it’s usually wrapped into a package with catering and sleeping rooms but when you have a local event like an E4 Experience, the meeting space rental can be pricey. My fellow meeting planners there do not have the advantage of their own “house AV” comprised of many CTS Certified business development managers such as Brian Rhatigan to help spec and design the most effective solution.

The usual gold standard for a meeting is rear projection for that “wow” factor of the big stage with multiple screens without seeing that ugly stand and hoping someone does not walk in front of it, trip on a cable(s)… you get the picture. However, we all know that takes up a lot of space. Now that we have to socially distance six feet apart and still want that wow factor and NOT break the bank on meeting space, we’re lucky to have in our arsenal the short throw projector which, if used properly can still provide the “wow”.

Epson’s PowerLite Pro L series offers a full line of high-bright laser projectors ranging from 6,000 lumens up to 30,000 lumens, all with optional interchangeable lenses including those for short throw applications.  When it comes to rear-projection, a typical projector will require about 25 feet of clearance behind the screen.  This can be reduced significantly by using one of Epson’s short throw lenses shrinking the required distance down to under 10 feet.  For a 75-foot-wide ballroom this gives you an additional 1875 square of usable space while maintaining the clean and clutter-free look of rear-projection.

My meeting planner colleagues were also discussing various ways to produce more revenue for sponsorships or reduce the cost of printing large signs and paying for rigging for, in many cases, union labor (not to mention the environmental impact of all that vinyl in landfills). I introduced them to the Epson LightScene laser projector to empower them with the creative freedom and flexibility to tell the client’s story, in the way they envision it. Forget the old gobo lights!!! Engage your audience by designing a visually compelling and immersive experience.

It was SO great being IN-PERSON with these folks! The ideas flowing, exchanging terrific keynote speakers, wonderful venues — there’s nothing like being in person. As part of the AV industry, I was thrilled to share some new tech with them to help us all get back together.

       

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