Haivision Accelerates Cloud Strategy by Acquiring LightFlow Media Technologies

Haivision acquires LightFlow, the AI and cloud orchestration media business of Epic Labs, to combine video computing with cloud techn and machine learning.

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Haivision Accelerates Cloud Strategy by Acquiring LightFlow Media Technologies

Haivision this week announced the acquisition of LightFlow Media Technologies S. L., the advanced media optimization business of Epic Labs.

This acquisition “adds artificial intelligence and machine learning technologies to Haivision’s innovation portfolio to form the basis for advances in content-aware video encoding, content indexing, object detection, as well as optimization of video contribution, distribution and delivery for low-latency live feeds or video on-demand,” according to the joint announcement.

LightFlow’s technology suite also “gives Haivision an advanced media cloud orchestration architecture, a foundation to accelerate the company’s cloud strategy of creating an ecosystem of modular video streaming and management technologies,” the announcement says.

The LightFlow team also led the development of the DASH.js implementation that includes low-latency CMAF support, with the SRT open source initiative and the development of the Haivision SRT Hub intelligent cloud media routing platform.

“By bringing our visions together, we are poised to enable the delivery of revolutionary new end-to-end media solutions that will transform low-latency streaming workflows – from contribution and distribution, all the way to delivery and monetization,” said Haivision founder and CEO Mirk Wicha in the joint announcement.

Inside the LightFlow Acquisition

The acquisition “will accelerate our shared vision of delivering revolutionary cloud workflows to the market and the community,” said Epic Labs founder and CEO Alfonso Peletier in the joint announcement.

“Innovation is at the heart of Haivision’s cloud development efforts,” said Mahmoud Al-Daccak, Haivision’s CTO and executive VP of product development, in the joint announcement.

“With so much real-time data available throughout the media workflow, the magic dwells in understanding, learning, and adjusting continuously to achieve optimal results,” said Miguel Serrano, CEO of LightFlow Media Technologies, in the joint announcement.

“By applying artificial intelligence in different layers of the video workflow, we can harness the combined power of the cloud and edge processing to reinvent the way broadcast and media organizations produce, deliver, and monetize their content,” he said.

The LightFlow team, based in Madrid, Spain, augments Haivision’s global development organization, which is headquartered in Montreal, with additional research and development offices in Portland, Chicago, Austin, and Hamburg.