AR Beauty is a Serious Market (But It is Currently More Popular In China)

AR beauty is a serious retail-related market: using augmented reality, makeup customers can try on different products before they commit to buying.

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AR beauty really has a surprisingly large market these days. Young people aren’t shopping for makeup at cloistered department store counters for it like generations previous — now, they’re using the power of augmented reality to help them.

The world’s leading augmented reality (AR) beauty company, Perfect Corp. has integrated its YouCam Makeup AR virtual try-on technology into Taobao and Tmall Alibaba online shopping experience, bringing new virtual tryouts to consumers in China.

More from those companies:

“Alibaba and Perfect Corp. have identified strong synergies in the fast-growing demand for online beauty shopping powered by beauty tech innovations.

With the consumer’s increasing demand for virtual product try-on experiences, Alibaba recognizes Perfect Corp.’s superior advances in the development of AR technologies across all beauty categories including cutting-edge AR makeup styles, lipsticks (seven textures, single color, two-tone color, and ombré shades), blush, eyeliner, eyelashes, eyeshadow and complete makeup looks integrated across Alibaba’s e-Commerce platforms. Consumers can now experience seamless AR try-before-you-buy shopping on Tmall.”

“In the next three years, innovative technology will be the key to driving increased sales. Especially in the beauty industry, technology will bring the biggest change for young generations to purchase products,” said Mike Hu, GM of Tmall FMCG, Alibaba Group.

“We need the innovative technology to level up the consumer experience, and also the product experience, shopping experience to fulfill the demands of our customers. We congratulate to Alice and to her team at Perfect Corp. for their great achievement in AI and AR technology development in such short period of time and for their continuous innovation in the beauty technology and business. We are very pleased to be partnering with Perfect Corp. and we see a great future in the team.”

Related: The Future of Mall Technology is All About Location-Based Entertainment

Its China who will lead the charge on AR beauty virtual tryout experiences, says the companies.

“China is one of the major markets in the beauty industry. The groundbreaking strategic partnership with Alibaba group had positioned Perfect Corp.’s Beauty SaaS solutions as the recognized solution for global brands in digital transformation,” said Perfect Corp. CEO and founder, Alice Chang.

“The partnership is an industry game changer, forging an innovative relationship between global brands and consumers. It upholds that Perfect Corp. is the world leading beauty tech service provider, guiding the industry to new heights and helping Alibaba transform its online and offline shopping experience.”

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Adam Forziati is senior web editor for Commercial Integrator and MyTechDecisions.

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