Samsung and Seoul-based design company d’strict are partnering on a new initiative to showcase the potential of digital signage utilizing Samsung’s SMART signage platform.
The companies will work together to create cutting edge digital displays for Samsung SMART signage customers and public media art projects at global landmarks around the world, like Times Square in New York City and the Duomo Cathedral in Milan.
The SMART Signage Platform is Samsung’s custom-tailored digital signage solution that features an open, player side digital signage platform powered by a Software Development Kit.
Samsung senior vice president of visual display business Hyesung Ha said in a statement the partnership will bring more opportunities to digital displays beyond information delivery, like public art projects.
“This partnership is aligned with our broader user experience ‘Screens Everywhere’ vision and will showcase enhanced content on the latest display technology.”
The partnership comes after both companies gained global attention in May when the pair teamed up to create a giant 3D wave design on Samsung’s SMART LED signage and the largest curved screen in Korea on the SMTown COEX building in Seoul’s Gangnam district, the city’s main business district.
The screen – four times the size of a basketball court with a total surface area of 1620 square meters, took seven months to install in 2017 and 2018. It was the first digital signage display in Korea that utilizes two sides of an outdoor advertisement space. D’strict’s 3D wave design appeared on the display in May 2020.
“We are honored to partner with global technology leader Samsung Electronics to bring international attention to contents we have worked so hard to create,” said Sung-Ho Lee, CEO of d’strict, in a statement. “d’strict will create entirely new perspectives for the public to enjoy by partnering with Samsung.”