AV Industry Veterans Launch ‘Your Virtual Tradeshow’

Your Virtual Tradeshow, an immersive, multi-level production, brings product launches to AV integrators and end users in era of social distancing and COVID-19.

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With social distancing practices in place for the foreseeable future across the U.S. and around the world, a group of AV industry veterans this week announced Your Virtual Tradeshow, a service that “enables brands to deliver an immersive, multi-level production to current and prospective clients.”

Chicago-based Your Virtual Tradeshow is the brainchild of ExtraMile Inc. CEO Mike Yaccino, 2GC Inc. owner Robin Duggan and Artence Consulting LLC president John Lostroscio, each of whom has more than 30 years of experience in the AV integration industry.

The team believes “businesses must display agility, especially in times like we’re currently experiencing,” according to the announcement.

“By reallocating a fraction of the budget typically allocated toward tradeshow marketing, Your Virtual Tradeshow gives brands the opportunity to deliver all of the excitement without the costs of staff travel and entertainment, while sharply reducing freight shipping expenses, installation and dismantling charges and eliminating material handling fees (drayage),” the announcement says.

How Your Virtual Tradeshow Works

“Your Virtual Tradeshow is a creatively planned production that leverages a physical asset like a tradeshow booth, or slick 3D animation, to create a dynamic tour of your new products,” said Yaccino in ;the Your Virtual Tradeshow announcement.

“As shows are being canceled or rescheduled, companies still need to get their new product information out, and a well-produced, first-rate event allows them to represent their brand in a trade show quality format. Mixing the digital and physical world allows for an incredibly rich experience,” he said.

“While many publishers offer video conferencing or webinar solutions, they lack the luster and excitement of a tradeshow. Our goal is to deliver a show experience in an unexpected format that is powerfully intriguing, immersive, and memorable,” said Yaccino in the announcement.

“Seeing a trade show booth on a video with colorful interview and fly-in effects and powerful graphics will turn heads.  And this hasn’t been done before. It’s an effective way to fully share the show experience, and it’s a fraction of an actual show cost,” he said.

Options with Your Virtual Tradeshow include show demos, infographics and webinars with a live host and SMEs that would conclude for an interactive Q&A session. That content can then be used on the exhibitor’s website, in social media, dealer newsletters and for other marketing purposes.

To find out more about Your Virtual Tradeshow, call (847) 426-5484 ext. 2 or email [email protected].

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