Emerald Increases Commitment to the AV Market through Alliance with AV-IQ

Emerald announces strategic alliance with AV-IQ, a leading product database and integrator service provider in the Commercial AV Space.

CI Staff Leave a Comment

Emerald Holding, Inc. announced an alliance with AV-IQ, a leading product database and integrator service provider in the Commercial AV Space. For more than 20 years, AV-iQ has provided a central database to serve the commercial AV community with a platform for integrators and end users to research, plan and connect with AV brands and their channel partners.

This alliance further expands Emerald’s commitment to the AV Market, adding a new resource to the current portfolio that includes Commercial Integrator, TechDecisions, CE Pro, Designwell, CEDIA and Total Tech Summit.  As part of this alliance, a residentially focused version of AV-IQ will be launched in January 2022. The combined resources, databases and content will provide for an unmatched resource within the AV industry in both the commercial and residential spaces.

Ray Lyons, VP & Publisher of Emerald’s Connected Brands Group, said, “This was a perfect match. Mark and his team have a premier platform that brings high level product data that will compliment the content & events we deliver. Our ability to partner and provide access to these combined resources across multiple markets will offer great value to our audiences and our partners. I am especially excited to launch the residential version in January.”

From a single portal, www.av-iq.com, users can find everything they need — from detailed product information to news, videos, case studies and now webinars and training content. Registered users of AV-iQ enjoy a common format that allows for detailed product comparison and project list creation to inform their decisions. From this central database, AV-iQ has been able to create custom catalogs and provide data feeds to integrators across the industry, so their customers and teams have access to preferred brands directly on the integrator’s own website.

Mark Loftus, owner of AV-IQ, said, “AV-iQ has been slowly growing it’s offering of Residential focused AV product information over the last few years and this partnership will accelerate that growth tremendously. Growing our database to provide efficient product research and connecting users to brands and integrators has been a mission of AV-iQ all along, and together with these Emerald brands we can make our platform a destination that is top of mind for all professionals across Commercial and Residential AV”

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!