The Value and Importance of Core Values for Your AV Business

If you make it clear to your employees what you stand for—and what you don’t, that will come across in everything you do and your customers will see it too.

Steve Greenblatt Leave a Comment
The Value and Importance of Core Values for Your AV Business

There are reasons why teams find synergies, businesses work well together, and clients do business with certain organizations. In most cases, it’s not about competitive pricing, quick turnaround time, value in quality products or services, profit margin, or wages.

Successful AV business, client, and employment relationships are built on a common set of beliefs or values.

Whether they are subconsciously known or derived from a methodical planning exercise individuals, businesses, and organizations each have their own set of core values that distinguish who they are, what is important to them, and with whom they resonate.

When effectively defined and vetted, core values can fuel marketing, sales, hiring, management, and relationship building strategies, as well as provide a guiding light in decision making both for leaders and team members of all levels.

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Client relationships and business partnerships that are built on common core values tend to be stronger and more forgiving.

Instead of AV business being sidelined when bumps in the road occur on projects, negotiations, or communication, the trust in a core values-based relationship allows for more flexibility and commitment to reaching a resolution with mutual benefit.

While it is important for organizations and their members to understand and live by their core values to truly realize their benefit, it is also important for individuals to be aware of their personal core values and assess how they mesh with those of their organizations.

Those with the greater overlap of core values will likely be more content and successful in their organizations.

In order to validate the synergy of core values, it is not only important to identify and define them, they must also be shared, published, and acknowledged both internally and externally.

Embracing Your Core Values

At Control Concepts, we have prioritized the need to identify a concise and easy-to-recall list of our core values and validate them in practice.

Here’s what we have defined:


  • Consistent
  • Caring
  • Innovative
  • Honorable
  • Committed to Excellence

It is these guiding principles that not only define Control Concepts, but also unite our team and provide a magnetic force to attract clients and partners who resonate with a similar set of principles. You can read more about each value and how we live it and show it every day in our original blog post on the topic.

Have you focused in on your own core values? What are they and how do they relate to ours?

Successful relationships are built with like-minded companies and individuals. If our core values connect with you, chances are we already work well together or the potential for building a successful and supportive relationship is only a step away.

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