Questex announced that Digital Signage Experience (DSE) will move to Nov. 17-19, 2022. The show will be co-located at the Las Vegas Convention Center (LVCC) with Live Design International (LDI) and XLIVE. Both of these large events, also owned by Questex, focus on the entertainment design and technology industry, as well as live event experiences. DSE 2022 was originally slated for March 22-24, 2022 at Las Vegas.
The move comes as part of Questex’s new strategy to constantly engage with the global digital signage community, providing a series of touchpoints throughout the year to connect buyers and sellers.
“In discussions with our advisory board and industry stakeholders, it became clear that there were several strong reasons to move the event — the DSE community signaled that it wants to get together later in the year, allowing us to align the show better with year-end planning cycles,” Marian Sandberg, VP and market leader, Questex, says.
Sandberg adds that the digital screen has become an increasingly essential portal to future experiences, especially as public spaces and digital worlds continue to evolve. Thus, Sandberg explains, bringing together three technology- and experience-focused events “makes a great deal of sense.”
Benefits of the New Strategy
The new year-round engagement strategy includes the following:
- A dedicated digital signage pavilion, content tracks and networking at Questex’s upcoming Bar & Restaurant Expo, occurring March 21-23 in Las Vegas.
- A series of webinars and virtual events designed at reaching digital signage end-user markets, leveraging Questex established audiences across hotels, hospitality, education, healthcare, technology and other sectors.
- A regular interview series with digital signage thought leaders and association partners to discuss and understand the shifting landscape of digital signage needs.
All these activities will culminate in the DSE event this coming November, co-located with LDI and XLIVE.
Rich Ventura, VP of B2B for Sony Electronics’ Professional Solutions Americas and DSE Advisory Board Member, expresses support for DSE’s strategic shift. He adds, “We have heard a great deal of excitement around the relaunch of DSE from our digital signage colleagues, and I know the anticipation will only build. Moving the show to November, and especially alongside another technology show, creates a beneficial opportunity for attendees. We look forward to sponsoring the revival of this iconic industry event in the fall.”
Holistic View, Crossover Audience
Jackie Walker, senior director, CX & Innovation Consulting for Publicis Sapient, echoes the sentiment. Walker remarks, “We are very excited about running the show alongside LDI, allowing attendees to get a much more holistic view of the opportunities in digital signage extending to audience immersion and broader customer experience in one trip to Las Vegas.”
Brad Gleeson, executive producer, DSE, further explains that LDI and XLIVE are a natural fit for a co-location. He expresses his excitement on the crossover audience. Gleeson says, “Our new strategy will also help to get digital signage solution providers in front of the wide-ranging Questex end-user audiences throughout the year….”
Questex is committed to providing a full refund to all attendees, exhibitors and sponsors previously signed up to participate in DSE on March 22-24, 2022.
The company will also reveal further details on registration, attendance and exhibition of the shifted DSE 2022 on the DSE website.
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