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AV products, AV channel

Selling AV Products Outside the Channel Isn’t Only a Bad Idea—It May Be Illegal

Distributors & AV channel leaders doing what they can to stem the tide of pro AV products being sold on Amazon, CDW, eBay, Craigslist and more.

Neoti, consultative sale, video wall sales

Video Wall Sales Absolutely Need To Be Consultative

Proliferation of video wall demand creates an elevated need for integrators and vendors able to consult customers on their actual vs. perceived needs.

John Zettel, CEO, AVI-SPL, SAMA Excellence Awards

AVI-SPL Wins Multiple SAMA Excellence Awards for Global Account Management Program

AVI-SPL earns SAMA Excellence awards for outstanding young SAM program of the year and best process to quantify and monetize customer value solutions.

video walls, video wall market

Video Walls Are About ‘Return on Objective,’ Not ‘Return on Investment’

Patrick May of Legrand AV says integrators need to understand customers’ true goals to make a video wall investment show return on objective.

Integrators, Capture Hot Sales Leads with TD’s Active Buyer Program

Commercial Integrator’s integrator and consultant audience can get hot sales leads from sister site, end user-facing TechDecisions’s unique Active Buyer Program.

PSNI Supersummit panel

How to Combine Corporate Culture with AV Technology and Sales

PSNI Supersummit keynote speakers teamed up for a panel discussion on why integrators need to know more than ever about their customers.

AVIXA, InfoComm 2019

AVIXA’s Rochelle Richardson Ready for ‘Incredible Journey of Learning’

New AVIXA senior VP of expositions and events already working on ways to improve InfoComm 2019 lineup in her second week in new position.

Commercial Integrator: September 2018; 40 Under 40

2019 CI 40 Under 40 Moving to Pre-InfoComm; Nominations Now Officially Open

CI will move its 40 Influencers Under 40 list to June issue from traditional September publication. Nomination deadline is April 12.

pro AV podcast, AV+, AV news, commercial tech, pro AV, av podcast, AV plus podcast

BLC 2019 Takeaways: Key AV Business Advice on Episode 49 of AV+

CI editors recapitulate the best AV business advice they learned from going to NSCA BLC 2019 (Business and Leadership Conference).