3 Pitfalls to Avoid When Choosing a Display Partner

Seeking out partners who will provide unique solutions, long-term support and various resources to bring projects to life will help AV integrators make the right decisions in choosing technology partners.

CI Staff

Bringing your customers dreams to reality is no small feat; as a world class AV integrator, you can work with any technology.  But with so many to choose from, how do you know when you are choosing the right display product for your next job?

Technology is always growing, changing and making the next leap forward. I believe the best partners provide more than just technology, they provide solutions and partnerships that make doing business feel good.  Here are three pitfalls to avoid when choosing your next technology partner:

More Sales People than Engineers: Your sales partners should be outstanding, but don’t let that overshadow your need for the rest of the team.  Seek out partners with great engineers and the more, the merrier.  When bringing dreams to reality, you will need to rely on many resources and you will need the best-in-class partners with cross functional alignment that help you to determine the best solutions for increased speed to market.

The Lowest Price: The lowest price is not always the best price.  Beware of base pricing that doesn’t include critical installation components that ultimately drive the total costs much higher than anticipated. Choose partners that help you to drive increased ROI for your projects and provide the best possible solution whether indoor or out. 

Product Driven, Not Solutions Driven: Visualization and brand immersion don’t come from an out-of-the-box solution—they are driven by flexible, customizable solutions.  Choose partners that can take your projects the extra mile, provide you unique solutions to real problems and will be there for the long run to make sure your customers are fully supported.

Jeff Crowley is the vice president of global channel sales for NanoLumens.

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