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3 Questions: Why More Integrators Are Attending Digital Signage Expo Now Than Ever Before

Andrea Varrone, show director for DSE, looks back at when the show was once called Digital Retailing Expo and speaks about how immensely the category has grown in the last few years.

It’s almost March, and that means Digital Signage Expo (DSE) is right around the corner. While not as many AV integrators and consultants may attend DSE as attend InfoComm, we’re convinced they should.

To gain perspective on this and get a sense of what’s in store for this year’s show, CI editor Tom LeBlanc spoke to Andrea Varrone, show director for DSE, about how demand for digital signage is growing, and not just in the retail market.

“We actually used to be called the Digital Retailing Expo,” says Varrone. But now the show sees up to 20 different vertical end user markets, with the biggest growth coming from the corporate communications sector as well as manufacturing plants.

We’re taking this as proof: pursuing the digital signage category is a smart move for integrators. But does DSE expect to see a lot of integrators on the show floor this year? Learn how many of your peers and colleagues will be in Las Vegas on March 15-18 for DSE and hear more about how to break into the digital signage category in LeBlanc’s 3 Questions interview with Varrone below.

Next: 8 Reasons to Get Digital Signage Certified

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