BrightSign media players finding favour at The Cheesecake Factory

Roll-out involves stores in the US and elsewhere.

David Davies

The Cheesecake Factory restaurant chain recently decided to integrate digital signage in its 175 locations in the United States, as well as selected international locations. The screens serve as a supplement to the restaurants’ menus, offering guests a visually enticing look at daily menu items.

“The restaurant industry is one of the fastest-growing market segments for digital signage, and our work with The Cheesecake Factory demonstrates the value of pairing menu content with stunning visuals,” said Jeff Hastings, BrightSign’s CEO. “Great imagery inside the restaurant helps patrons explore the restaurant’s offerings and whets their appetites for a satisfying dining experience.”

The Cheesecake Factory has a reputation of delivering a top-notch customer experience, from the restaurants’ welcoming ambiance to the eclectic menu of delicious entrees. According to BrightSign, using digital signage as a visually impactful marketing vehicle has proven to be an effective way to entice customers with the restaurants’ many delicacies.